AD Agencies
Thought Blurb Lulu Mall’s advertising partner
MUMBAI: The Lulu Group, headquartered in the UAE, is ranked third on the Forbes List of ‘Top 100 companies making an impact on the Arab World’. The group’s flagship mall in India, Lulu Mall in Kochi, has signed on Thought Blurb as their advertising partner to build the brand in sync with the global retail brand image.
Lulu Mall Kochi CEO Shibu Philips said that the group is initiating an assertive push into other cities in Kerala and expanding its footprint into various other Indian cities, and it’s imperative to have world class branding and communication design.
Philips said that an analysis of Thought Blurb’s past experience in environmental and space design, graphic design credentials and overall understanding of mall communication and promotion was an essential criterion in their decision. The 3-month pitch process saw The Lulu Group evaluating the presentations of several top-rung ad agencies from Kerala and other cities. The decision eventually hinged on strategy and domain knowledge of retail marketing.
Philips said, “Thought Blurb’s past work on Quick Service Restaurants, large retail chains and Malls showcased great acumen and promise. Their strategic thinking reflects a layered understanding of today’s retail customer, their fickle loyalties, and what buttons to press to keep them engaged.”
The Lulu Mall chain of hypermarkets and supermarkets is spread across 31 countries, including India. The company’s most recognizable presence is the Lulu Mall in Kochi, spread over 10,00,000 sq ft of space that can accommodate 100,000 people at a time. By introducing 56 brands to Kerala, the Lulu Mall has changed the way people shop in Kerala.
Thought Blurb CEO Vinod Kunj said, “We have sharpened our skills in this field for almost a decade and are raring to go with every resource we have at our call. Our design expertise has been awarded and recognised in every forum. Working on a mall chain is different from the norm. People need to stay engaged through programmed events and activations. Newer experiences for the consumers keep an in-demand mall from becoming a has-been. That would never happen on our watch. We are proud to be associated with the Lulu brand, and intend to ensure its dominance in the future.”
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
