Brands
Sindhu face of Kite ’17 festival
MUMBAI: Kite flying is a favourite amusement in many countries and India too. Usually, Kites fly with strings. However, in the Kite 2017, Telangana State’s 2nd International Kite Festival, which will be held from 12 – 17 January in Hyderabad, is going to introduce ‘Remote controlled kites’ which will be flown for the first time in India.
PV Sindhu, Telangana state icon, first Indian woman to win an Olympics silver medal will be the face of the festival.
Remote controlled kite flying is something revolutionary that has not been witnessed much in India. The joy of remote control kite flying offers altogether a new experience; first time to Indians disclosed Aga Khan Academy head Geoffrey Fisher. These kites will fly at a special night flying curtain raiser event at People’s Plaza in Hyderabad on Thursday.
“This is something revolutionary—the joy of remote controlled kite flying offers a new experience altogether for Indians, as they are not dependent on wind but instead use propellers powered by rechargeable batteries,” Fisher disclosed.
KITE 2017 festival is organised for the cause of women’s empowerment through girl child education. It aims to raise the tourism profile and rich cultural heritage of Hyderabad as a ‘hidden jewel’ of India by attracting renowned international kite flyers from 16 countries and 10 pan Indian clubs to Telangana State.
International teams from 17 countries and 10 pan-Indian kite flying clubs to provide electrifying demonstrations throughout the week.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
