MAM
Xaxis names Arshan Saha APAC president
MUMBAI: Xaxis the world’s largest programmatic media and technology platform, today announced the promotion of ArshanSaha to President, Asia Pacific (APAC). Saha was previously Vice President, South and Southeast Asia. As one of the founding members of Xaxis APAC, Saha helped established offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and India.
“Arshan has played an integral role in establishing Xaxis as the programmatic advertising platform of choice in Asia Pacific,” said Xaxis global president Nicolas Bidon. “He has done an incredible job of expanding Xaxis’ programmatic footprint and building the region’s business with great management skills, passion for our clients’ success and knowledge of the industry. I look forward to his continued leadership as APAC President.”
“The tremendous success and growth of Xaxis has culminated in the creation of [m]PLATFORM which we are looking forward to roll out across APAC. Arshan has played a significant role in this success with his ability to understand and navigate clients and publishers in the region. I cannot think of a better candidate to take Xaxis APAC to the next level”, says [m]PLATFORM.
APAC president Michel De Rijk.
Over the last 4.5 years at Xaxis, Arshan’s leadership included full charge of all seven markets’ P&Ls, as well as growing the businesses 20-fold within a short span of three years. Prior to joining Xaxis in 2012, Arshan served as Regional Director for Southeast Asia at Innity Corp. where he played a critical role in establishing the company as the leading media network in the region. Arshan’s portfolio included over 300 clients across multiple industries, an array of large to mid-sized publishers, as well as technology vendors across APAC, driving best-in-class -advertising technology and innovation. He was also most recently voted as Campaign Asia’s 40 under 40 most talented individuals in Asia.
“I am incredibly honored to lead our team of committed programmatic experts here in APAC. As leaders, we will continue to set standards and drive the industry forward with our proprietary technology and unique data so the entire ecosystem is able to benefit from measurable value.” said Arshan “It’s a very exciting time as clients are demanding empowerment and guarantees to be able to navigate through the programmatic landscape whilst at the other end of the spectrum we have a consumer who is seeking relevance and personalization.”
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
