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MUMBAI: IPG Mediabrands has launched its third media agency network in India, in line with its strategy of operating across 14 countries. Titled Brand Programming Network...
MUMBAI: In a first of its kind move, global giants Omnicom and Interpublic Group have entered a 50:50 joint venture to service the global creative account...
It was in June that media conglomerate Interpublic combined its Draft and Foote Cone & Belding (FCB) units around the world to create a channel-neutral agency...
MUMBAI: Advanced technologies are making the early-adopters happy but most US consumers still like the plain old TV. Appointment viewing is still very important. This year...
