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MUMBAI: The International Cricket Council (ICC) has lined up a series of innovative digital activations for cricket’s flagship event, the ICC Cricket World Cup 2015, which...
MUMBAI: Just days before the World Cup 2015 is slated to begin, ICC senior executives met to take important calls on the upcoming tournament. The meeting was...
MUMBAI: UK supermarket Waitrose has signed a three-year deal with the England and Wales Cricket Board to become the new team sponsor of England Cricket from...
A sluggish market and depressed consumer demand is not deterring consumer electronic major LG India to reduce its marketing spend this year. The drive will be...
MUMBAI: The IPL ratings have gone down below the 3.5 TVR for the first time, marking a new low in its viewership. According to TAM data...
