News Broadcasting
Two new Samachar Plus channels to launch this year
MUMBAI: With completion of phase one of two news channels in the states of Uttar Pradesh/Uttarakhand and Rajasthan, the Best News Company plans to enter phase two by launching two more news channels this year.
The channels in question being Samachar Plus Haryana and Samachar Plus Madhya Pradesh/Chattisgarh – both under the Samachar Plus umbrella – scheduled for a September-October 2014 launch.
The current duo has a 600-strong staff with broadcasting happening from Noida and news gathering from bureaus in Lucknow and Jaipur. Incidentally, the Noida office has 30,000 sq ft demarcated for the upcoming channels where the setup is in progress. Plans are afoot to recruit another 500 people for the upcoming channels.
Recently, Aidem Ventures was entrusted the job of handling the ad sales for the existing two channels with corporate companies while local channels would be handled by the channel itself. Brands such as Rajnigandha and Jhandu are already with the channel while others such as Bajaj and Reliance are to be handled by Aidem going further. Currently, ad slots are in the range of around Rs 500 for a 10 second slot.
“The vision of the company is to provide unbiased news, programs based on development of the state and to promote art and culture of the respective regions as well as to bring up social issues that are relevant to the common man,” says Best News Company MD Shashank Bansal.
Investment to the tune of Rs 15-20 crore is being pumped into the up and coming channels while the existing ones are expected to break even in 2015. The third phase will see another channel for Bihar/Jharkhand.
On the distribution end, being handled by a 22 member-strong internal team, the channels have managed to be present 100 per cent in cable while DTH is yet to happen. The two free to air (FTA) channels beaming off Insat 4 are being shot in standard definition (SD) with no plans to go high definition (HD) anytime soon. “Our SD shooting is as good as HD due to our high quality equipments,” says Best News Company CEO Umesh Kumar.
Other contenders in the UP/Uttarakhand market are ETV UP, Zee Purvaiya and Zee Sangam while in Rajasthan, ETV Rajasthan, Zee Marudhara and Samay Rajasthan are in the fray. As to how the company will take on the challenge presented by biggies like Zee and TV 18, Bansal says, “We will provide our audiences with better content as compared to other channels.”
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
