iWorld
Turner using Accenture’s video solution platform for its OTT products
MUMBAI: Turner is relying on Accenture’s video solution platform to help manage and operate some of the company’s over-the-top content (OTT) products including FilmStruck in the UK, and Cartoon Network TV Everywhere (TVE) in Asia Pacific.
“Leading media and content companies know that to respond effectively to the change in viewer consumption habits, they need to adapt their business strategies and models. By embracing OTT models, Turner is continuing to deliver on its brand promise, and we’re excited to be part of this,” Accenture Managing Director Sef Tuma said.
Accenture Video Solution (AVS) integrates digital video management, distribution and monetisation with ubiquitous video consumption. The cloud-based service is enabling Turner to integrate components from AVS along with proprietary and third-party solutions.
“We are reimagining television by taking a fan-centric, technologically innovative approach to deliver high-quality experiences to our audiences wherever and whenever they choose,” Turner digital ventures and innovation, international executive vice president Aksel van der Wal said.
“With Accenture’s flexible video solution, we are continuing to evolve our OTT app development platform and are well-positioned to deliver a wide variety of experiences to a much broader audience,” he added.
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iWorld
Snap hits $1B revenue as subscriptions cross 25 million
Snap’s paid products boom with Snapchat plus, Lens plus and creator subscriptions
CALIFORNIA: Snapchat’s subscription push is paying off handsomely, with the platform’s direct revenue business now cruising past a $1 billion annualised run rate. At the heart of this milestone is a loyal global subscription community that has just topped 25 million Snapchatters.
Since its launch in late 2022, Snapchat plus has grown rapidly to become one of the fastest-growing consumer subscriptions worldwide. What began as an early-access perk for the platform’s most engaged users has scaled into a robust revenue engine alongside Snap’s ad business.
Snapchat plus thrives because it taps into something deeply human. With more than 946 million monthly active users, Snapchat is fast approaching the one-billion mark. Its subscription service offers personal touches that matter in everyday chats. From pinning a best friend to customising chat wallpapers or adding a Bitmoji Pet, these simple features bring warmth, context and joy to conversations.
But Snap isn’t stopping there. The company has expanded its direct revenue offerings with paid versions of Lens plus, Snapchat Platinum, and Memories Storage Plans. Lens plus gives subscribers advanced AI and AR creative tools, including exclusive generative AI Lenses and unlimited use of the Imagine Lens for instant image creation. Snapchat Platinum delivers an ad-light experience focused on friends and creators, while Memories Storage Plans give heavy users the option to upgrade storage and keep thousands of their most cherished Snaps safe.
Snapchat is also opening doors for creators. Its new creator subscriptions let fans pay directly for exclusive content, priority engagement, and ad-free Stories, giving influencers fresh ways to connect with their audience.
Snap credits its 25 million subscribers for helping shape the future of the platform. Their creativity, feedback, and enthusiasm not only inspire new features but also fuel Snap’s growing direct revenue business.
With these moves, Snap is proving that personalisation, self-expression, and friendship aren’t just buzzwords, they’re the secret sauce behind its subscription success.
