Applications
Times Internet develops mobile apps for Gaana.com
MUMBAI: Time Internet (TIL) has developed mobile applications for its flagship online music portal, Gaana.com.
Simultaneously, Gaana.com is now available as an app for Android, iOS, Blackberry and J2ME devices, giving consumers access to millions of songs on their mobile phone.
TIL CEO Satyan Gajwani said “We are so proud of the Gaana experience on mobile. Indian consumers love their music, and we‘ve built a product that matches their expectations for excellence across every screen that matters to them. Gaana on mobile is feature-rich and intuitive to use, and we intend to use this as a base to build even more functionality and offerings for our users, across all platforms.”
According to the company, Gaana‘s mobile apps have been built to provide a full-service music experience, creating more depth than any offering available today. Some of its features include: access to over 1 million songs, including Bollywood, Hollywood, Tamil, Telegu, and regional music, Social listening: see what one‘s friends are listening to and My zone: an ability to see history, favorite songs, playlists, albums and artists across computer or mobile phone.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
