Kids
Nickelodeon sets interaction in action
The NDS developed set top boxes used by Nickelodeon fetched the channel an impressive 293,000 interactive votes in London during Watch Your Own Week earlier this week.
This was the channel’s first use of interactive TV applications and helped in rake in votes at the rate of 1.4 per second. An official release said that Nickelodeon was expecting a total of 100,000 votes during the whole week using the interactive TV application. The magic figure was, however, achieved within days of voting.
During Watch Your Own Week, kids could vote every half-hour between 8.00 am and 8.00 PM for the shows they wanted to see on screen in the next half-hour slot. A total of 578,000 votes were received through interactive TV, SMS and phone calls during the seven days (iTV – 293,000; 58,000 – SMS, 180,648 – telephone) by Nickelodeon, which is the highest number of votes ever cast during a Watch Your Own Week on the channel.
NDS officials said this is the first time such measurable results have been available to prove the success and viability of interactive applications.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
