iWorld
Kenshoo integrates with Instagram Ads API
MUMBAI: Kenshoo, a player in agile marketing software, has integrated with Instagram Ads API, enabling marketers to reach more than 300 million monthly active mobile consumers via the popular photo sharing service.
Pertinent to note here is that almost three years after being acquired by Facebook, Instagram recently launched Instagram Ads API.
Kenshoo is among the first Facebook Marketing Partners granted initial access to the Instagram Ads API. Kenshoo clients can now deliver engaging experiences to a highly immersive community of consumers on Instagram.
“Our integration with Instagram makes high-value mobile advertising inventory accessible to more advertisers. Kenshoo is thrilled to be among a group of the first Facebook Marketing Partners given initial access to the Instagram Ads API. The mobile audience on Instagram is significant and brands want to place their brand messages in front of this engaged audience,” said Kenshoo Asia-Pacific and Japan managing director Yukihiko Imamura.
Kenshoo’s Infinity Suite, integrated with Instagram’s Ads API, enables advertisers to gain a more holistic view and understanding of their social and mobile consumers. Additionally, advertisers benefit from the award-winning Kenshoo technology to automate the management and optimization of budgeting, bidding, and creative assets to meet their overall marketing goals.
Group M Australia SEM director Furqan Wasif said, “Instagram has quickly become a must-have advertising channel for brands that want to stay at the forefront of mobile engagement. Kenshoo’s access to the Instagram Ads API offering will enable us to streamline our campaign launches, and integrate them seamlessly with our existing mobile campaigns; allowing our team to get a comprehensive view of our entire campaign portfolio. The integration strategically complements our Facebook campaigns and creates extended reach for our clients to build their brands on a proven mobile platform.”
Kenshoo said the evidence showed already that Instagram advertising delivers substantial benefits to brands.
“Clients that have launched Instagram ads through Kenshoo are achieving average click-through rates higher than Q2 2015 industry averages for social advertising. When coupled with Kenshoo’s innovative suite of targeting and optimization tools, and brands advertising on Instagram have the potential to exponentially improve results for their entire campaign portfolio,” said Kenshoo SVP, product Will Martin-Gill.
The Kenshoo Infinity Suite leads the way in digital marketing innovation and plays a key role in helping the industry’s leading marketers understand and embrace innovation for their marketing success.
Built upon Kenshoo’s industry-leading and award-winning software for cross-channel digital marketing, the Kenshoo Infinity Suite provides enterprise software licensing options to reduce total cost of ownership by eliminating single point solutions. It also provides more value to clients by packaging all performance and optimization capabilities into one single dashboard.
iWorld
SEBI flags 1.33 lakh misleading finfluencer posts in 2026
Ministry tells Parliament no AI tracking yet; focus on transparency rules.
MUMBAI: SEBI just dropped a six-figure wake-up call on finfluencers because when 1.33 lakh posts are too good to be true, even the market regulator has to hit mute. The Ministry of Finance informed Parliament that the Securities and Exchange Board of India (SEBI) has escalated 1,33,000 misleading or manipulative social media posts related to securities to platform providers as of February 2026. The disclosure came in response to questions from MPs Vijay Vasanth and Suresh Kumar Shetka on the growing misuse of social media by unregistered financial influencers.
SEBI is not currently using artificial intelligence tools to monitor such content, the ministry clarified. Instead, it has mandated regulated entities and their agents to prominently display their registration name and number on social media profiles and in all securities-related content, helping investors verify authenticity and distinguish genuine advice from unregistered sources.
The ministry confirmed it does not maintain data on financial losses suffered by investors due to impersonation of registered entities. Grievances can be lodged and tracked via SEBI’s SCORES platform.
SEBI continues to coordinate with social media platforms to address risks from unregistered finfluencers. Violating content is escalated for removal, and enforcement action follows under the regulatory framework.
Earlier, SEBI Chairman Tuhin Kanta Pandey told ANI that the regulator had removed more than 1.2 lakh such posts after identifying “egregious behaviour violating our norms.” He emphasised that sharing financial education is permissible, but misleading investors triggers swift intervention.
In an era where one viral tip can move markets and empty wallets, SEBI isn’t just watching the feed, it’s reminding everyone that when it comes to money advice online, unregistered doesn’t mean unregulated, and a like isn’t the same as due diligence.
