iWorld
Kenshoo integrates with Instagram Ads API
MUMBAI: Kenshoo, a player in agile marketing software, has integrated with Instagram Ads API, enabling marketers to reach more than 300 million monthly active mobile consumers via the popular photo sharing service.
Pertinent to note here is that almost three years after being acquired by Facebook, Instagram recently launched Instagram Ads API.
Kenshoo is among the first Facebook Marketing Partners granted initial access to the Instagram Ads API. Kenshoo clients can now deliver engaging experiences to a highly immersive community of consumers on Instagram.
“Our integration with Instagram makes high-value mobile advertising inventory accessible to more advertisers. Kenshoo is thrilled to be among a group of the first Facebook Marketing Partners given initial access to the Instagram Ads API. The mobile audience on Instagram is significant and brands want to place their brand messages in front of this engaged audience,” said Kenshoo Asia-Pacific and Japan managing director Yukihiko Imamura.
Kenshoo’s Infinity Suite, integrated with Instagram’s Ads API, enables advertisers to gain a more holistic view and understanding of their social and mobile consumers. Additionally, advertisers benefit from the award-winning Kenshoo technology to automate the management and optimization of budgeting, bidding, and creative assets to meet their overall marketing goals.
Group M Australia SEM director Furqan Wasif said, “Instagram has quickly become a must-have advertising channel for brands that want to stay at the forefront of mobile engagement. Kenshoo’s access to the Instagram Ads API offering will enable us to streamline our campaign launches, and integrate them seamlessly with our existing mobile campaigns; allowing our team to get a comprehensive view of our entire campaign portfolio. The integration strategically complements our Facebook campaigns and creates extended reach for our clients to build their brands on a proven mobile platform.”
Kenshoo said the evidence showed already that Instagram advertising delivers substantial benefits to brands.
“Clients that have launched Instagram ads through Kenshoo are achieving average click-through rates higher than Q2 2015 industry averages for social advertising. When coupled with Kenshoo’s innovative suite of targeting and optimization tools, and brands advertising on Instagram have the potential to exponentially improve results for their entire campaign portfolio,” said Kenshoo SVP, product Will Martin-Gill.
The Kenshoo Infinity Suite leads the way in digital marketing innovation and plays a key role in helping the industry’s leading marketers understand and embrace innovation for their marketing success.
Built upon Kenshoo’s industry-leading and award-winning software for cross-channel digital marketing, the Kenshoo Infinity Suite provides enterprise software licensing options to reduce total cost of ownership by eliminating single point solutions. It also provides more value to clients by packaging all performance and optimization capabilities into one single dashboard.
eNews
Infosys rolls out AI-first framework, eyes $300–400bn opportunity
Infosys Topaz to anchor push into agentic and generative AI services
BENGALURU: Infosys has unveiled an AI-first value framework, positioning itself to tap what it estimates to be a $300–400 billion global services opportunity as enterprises race to scale artificial intelligence.
The Bengaluru-based IT major said the framework is designed to help clients move from experimentation to enterprise-wide deployment of generative and agentic AI, anchored by its Infosys Topaz platform. The opportunity estimate is drawn from a recent Nasscom–McKinsey report.
The strategy rests on two pillars: capturing fresh demand for AI-first services and embedding AI across existing engagements to expand wallet share. Infosys has mapped six value pools spanning AI strategy and engineering, data readiness, process transformation, legacy modernisation, physical AI and AI trust.
At the heart of the approach is the orchestration of AI agents, proprietary platforms and third-party tools on purpose-built infrastructure, aimed at redesigning workflows, modernising legacy systems and embedding intelligence into physical products and operations.
Infosys said it is working with about 90 per cent of its top 200 clients on AI programmes and has more than 4,600 AI projects under way. It has also developed over 30 new service offerings aligned to the six value pools, covering revenue growth, cost optimisation and innovation outcomes.
Co-founder and chairman Nandan Nilekani, said IT services firms would play a more critical role in the AI era as enterprises grapple with integration, governance and trust at scale. Chief executive and managing director Salil Parekh, said the AI-first framework positions Infosys to capture market share as clients accelerate adoption.
