Hindi
Fox Star Studios records 5 back-to-back hits
Mumbai: With the grand success of their joint venture with Vishesh Films in Raaz 3, Fox Star Studios has set a record of sorts having given five back-to-back successes in Raaz 3, Bol Bachchan, Jannat 2,Titanic 3D and Ice Age 4 in the period of the last five months, a feat that no other film studio has achieved this year.
With Bol Bachchan, Fox Star announced its grand entry into the 100 cr club while Raaz 3 went on to become the biggest horror film to date.
In the Hollywood space, Ice age 4 achieved the No. 1 opening for any animation film in India while Titanic in 3D was the 2nd biggest grosser for a re-released film in India.
Fox Star Studios‘ CEO Vijay Singh said, “We are scaling up to (making) eight to nine Bollywood films per year. Our focus is on ‘adding value‘ through innovation and marketing, and to differentiate ourselves by leveraging the assets of Fox and Star – the rich vault of scripts, access to great international technical talent, as we did for Raaz 3, the marketing muscle of the broadcasting network of Star TV and the worldwide distribution clout of Fox. The objective is to build relationships in the true spirit of partnership – and, by definition, we will be choosy about whom we work with.”
Mahesh Bhatt said, “The saying that all is better than one, works best with Fox. They know what it takes to achieve targets and make things happen. Trust is the life of a good partnership and I trust the entire team of Fox Star. They add value to the process, are transparent and flexible, which is a rare quality to find in our industry.”
No wonder, this amalgamation has brought the two together for their next thriller Murder 3 which also marks the directorial debut of producer Mukesh Bhatt‘s son Vishesh Bhatt, after whom the banner has been named.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
