Hindi
Emergency-based ‘Indu Sarkar’ released, three cases dismissed
NEW DELHI: ‘Indu Sarkar’, a film which dramatises the period of the National Emergency between 1975 and 1977, was released today after the dismissal of three different cases against the film.
The Supreme Court yesterday dismissed the plea of a woman, who claims to be the biological daughter of late Sanjay Gandhi, seeking a stay on the release of the film.
A three-judge bench headed by Justice Dipak Misra said the film is an “artistic expression” within the parameters of law, and there was no justification to stall its release.
The film had earlier faced problems when the Central Board for Film Certification had demanded 14 cuts in the political drama. Abiding by the revising committee of the CBFC’s suggestions, director Madhur Bhandarkar made revisions to the film, about which Bhandarkar informed the apex court.
Counsel for the petitioner had submitted that the movie was “full of concocted facts and is totally derogatory.”
The Bombay High Court had rejected a similar plea by the woman on 24 July on the grounds that the petitioner was unable to make her case seeking stay on the release of the movie. The court had further observed that none of the acknowledged descendant of Sanjay Gandhi had raised an objection to the movie.
The Delhi High Court also dismissed yesterday the plea by a lawyer to revoke the CBFC’s clearance. Merely stating that one is a strong believer of Gandhis does not give a right to seek a stay on the release of the film, it said. The petition claimed the movie depicted late Indira Gandhi and her late son Sanjay in a bad light and was a “propaganda film.”
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
