Brands
Zomato changes corporate name to Eternal
MUMBAI; After gorging on acquisitions from Blinkit to Paytm’s ticketing business, the Indian food delivery giant formerly known as Zomato has rebranded itself as Eternal Ltd—though fans need not worry, as the familiar Zomato app will continue to serve up curry in a hurry.
The company, founded by Deepinder Goyal and Pankaj Chaddah in 2008, received approval from the registrar of companies at the ministry of corporate affairs on 20 March, marking the culmination of a rebranding process first announced to stock exchanges in February. (read: Deepinder Goyal’s Zomato levels up to its final form: Eternal Ltd)
What began as a restaurant discovery service has morphed into an ambitious conglomerate with fingers in many pies. After floating on the stock market in July 2021 at a whopping valuation north of $8 billion, Zomato—pardon, Eternal—has been cooking up a storm of diversification.
The aptly named Eternal has shown a voracious appetite for expansion. In June 2022, it splashed out $568 million to snap up quick-commerce upstart Blinkit, allowing customers to receive groceries and essentials in minutes rather than hours.
.Last August 2024, the corporate tentacles stretched further with the launch of District, an events and ticketing app built on the bones of Paytm’s ticketing business. It runs a B2B service company addressing procurement and supply chain challenges for the HoReCa industry, which includes hotels, restaurants, and cloud kitchens. It offers ingredient sourcing, a modern central kitchen, and temperature-controlled warehousing and logistics to support the growth of restaurants and quick commerce.
Zomaland by Zomato is India’s largest food and entertainment carnival to enjoy a wide range of culinary delights, an assortment of fun games and a fantastic artist line-up to ensure your weekend is truly what it should be – filled with food, fun and frolic!It also runs Weather Union – which tracks weather across the country.
While the corporate entity will henceforth answer to Eternal Limited, the food delivery app that made the company’s name will continue to operate under the Zomato brand, ensuring that hungry Indians need not learn a new name when their tummies start to rumble.
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
