MAM
Yes Bank partners Eureka, launches m-comm platform
MUMBAI: Yes Bank, a private sector bank, has partnered with Eureka Mobile to launch ‘Tap to Shop’, an innovative shopping experience on Yes Pay digital wallet. Eureka Mobile, with its pioneering technology, will power this m-commerce platform partnering Yes Pay to serve deals from brands every day to over half a million Yes Pay users.
Every Yes Pay user will be eligible to receive a unique deal when they unlock their phones at a particular time in the day. If the user wishes to buy the product, they could click on the deal and place the order through the Yes Pay app. The entire ‘Tap to Shop’ experience takes just 14 seconds to complete from start to end.
Eureka Mobile’s advanced algorithm and technology helps to serve targeted, time segmented deals & offers from the app to suit the customer’s needs. Instant shopping needs to ensure seamless and quick payment option. Eureka’s out of app experience would ensure guaranteed engagement for the brand and a differentiated value proposition in an otherwise price-driven e-commerce segment. The pièce de résistance is the multi-reveal auto dissolving screen that promises to intrigue the user. Also, it would save customer time from browsing for the product and going through several clicks in the buying process.
Ritesh Pai, Chief Digital Officer at Yes Bank, said, “We will enable Yes Pay users with a faster, secure and enjoyable shopping experience. Going forward, we plan to extend the same to all our mobility solutions. The solution has been specifically designed considering the needs of millennials whose decision-making parameters are heavily skewed towards speed and on mobile-enabled platforms.”
Rahul Jaywant, founder and CEO of Eureka Mobile Advertising, said, “The launch of Tap to Shop, the fastest M Commerce Platform anywhere, is part of our technology roadmap.”
Manoj Padmanabhan, director – business Eureka Mobile Advertising, said, “We are happy to partner Yes Pay in launching this M-commerce platform.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
