MAM
Yes Bank partners Eureka, launches m-comm platform
MUMBAI: Yes Bank, a private sector bank, has partnered with Eureka Mobile to launch ‘Tap to Shop’, an innovative shopping experience on Yes Pay digital wallet. Eureka Mobile, with its pioneering technology, will power this m-commerce platform partnering Yes Pay to serve deals from brands every day to over half a million Yes Pay users.
Every Yes Pay user will be eligible to receive a unique deal when they unlock their phones at a particular time in the day. If the user wishes to buy the product, they could click on the deal and place the order through the Yes Pay app. The entire ‘Tap to Shop’ experience takes just 14 seconds to complete from start to end.
Eureka Mobile’s advanced algorithm and technology helps to serve targeted, time segmented deals & offers from the app to suit the customer’s needs. Instant shopping needs to ensure seamless and quick payment option. Eureka’s out of app experience would ensure guaranteed engagement for the brand and a differentiated value proposition in an otherwise price-driven e-commerce segment. The pièce de résistance is the multi-reveal auto dissolving screen that promises to intrigue the user. Also, it would save customer time from browsing for the product and going through several clicks in the buying process.
Ritesh Pai, Chief Digital Officer at Yes Bank, said, “We will enable Yes Pay users with a faster, secure and enjoyable shopping experience. Going forward, we plan to extend the same to all our mobility solutions. The solution has been specifically designed considering the needs of millennials whose decision-making parameters are heavily skewed towards speed and on mobile-enabled platforms.”
Rahul Jaywant, founder and CEO of Eureka Mobile Advertising, said, “The launch of Tap to Shop, the fastest M Commerce Platform anywhere, is part of our technology roadmap.”
Manoj Padmanabhan, director – business Eureka Mobile Advertising, said, “We are happy to partner Yes Pay in launching this M-commerce platform.”
MAM
HUL appoints Pavan Bedi as CMO for Foods business
Veteran marketer with 22-plus years at Unilever takes charge of foods portfolio in Mumbai.
MUMBAI: HUL’s foods division just got a seasoned flavour boost because when it comes to seasoning success, Pavan Bedi knows exactly how to stir the pot. Hindustan Unilever (HUL) has elevated long-time leader Pavan Bedi to chief marketing officer for its Foods business, the company confirmed on 23 February 2026. Bedi, who has spent over 22 years with the FMCG giant, shared the news himself on LinkedIn, writing: “I’m delighted to share that I will be stepping into a new role as CMO Foods, HUL”.
Before this Mumbai-based appointment, Bedi served as global brand vice president for more than four years. His career is dotted with high-impact global roles: he was global brand director for Pond’s (based in Singapore), driving innovation across South Asia, Africa, and the Middle East, led the high-profile rebranding of Fair & Lovely to Glow & Lovely as global brand director; and spent six years shaping Lifebuoy’s “Purpose agenda” and “Social Mission”, forging public-private partnerships with the United Nations and other platforms.
Now overseeing HUL’s sprawling foods lineup from staples to snacks and everything in between Bedi steps into one of the company’s most dynamic verticals at a time when consumer tastes are evolving fast. His track record blending global scale, brand transformation, and purpose-led marketing makes him a natural fit for steering strategic growth and creative campaigns in the category.
In his LinkedIn post, Bedi underscored his enduring commitment to Unilever’s vision, framing the move as another chapter in a career built on long-term impact rather than quick wins.
For an organisation that thrives on trusted, household names, Bedi’s elevation is less a surprise and more a reminder, the best recipes for growth often come from ingredients that have been simmering for over two decades. Whether it’s rebranding icons or building purpose at scale, he’s now tasked with making sure HUL’s foods business stays as appetising tomorrow as it is today.
