MAM
Yahoo and Google ink display ad deal
MUMBAI: Internet giants Yahoo and Google have inked an agreement to have the latter serve up advertising on some Yahoo websites.
According to the deal, Google can display contextual ads on Yahoo properties. Contextual ads are display ads which are related to the text featured on a website and are placed on the same page.
Yahoo said it has recently signed a nonexclusive agreement that will have Google displaying ads on unspecified Yahoo Web properties “and certain co-branded sites” using the latter‘s ad programmes for both traditional computers and mobile devices.
The financial details of the partnership were not disclosed but it was revealed that the ads will be displayed using Google‘s AdSense and AdMob services. It was also clarified by Yahoo that Google will be just one of its contextual ads partners.
Yahoo further said, “By adding Google to our list of world-class contextual ads partners, we‘ll be able to expand our network, which means we can serve users with ads that are even more meaningful.”
The two internet biggies have been competitors in the market for online search advertising. Yahoo has also formed a partnership with Microsoft Corp so that the two companies are teaming up to try to counter Google‘s dominance in that market. Concurrently, Google has also become a major force in area of display advertising which is Yahoo‘s core business.
Yahoo earlier had sought out a search partnership with Google in 2008, but the deal was ultimately rejected by the antitrust regulators at the U.S. Justice Department.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
