MAM
WittyFeed revamps, to hike affinity within target
MUMBAI: WittyFeed which claims to be world’s second largest and India’s largest content marketing company, has rebranded, and launched a new user interface.
The brand also relaunched its logo, tagline and its look and feel keeping the new vision and brand philosophy in mind. WittyFeed, as a platform has been a pioneer in creating content that is engaging, interactive and has helped various brands by its subtle integration, allowing them to reach its target audience in the best possible formats.
The new version of WittyFeed modeled on the philosophy of “beyond” truly depicts the same in its new avatar. New WittyFeed, apart from being a mere content platform, will showcase thoughts which are “beyond stories”. The upgraded version of WittyFeed will also get to see a new logo and an even more exciting website.
Highlights of new features on WittyFeed for a seamless user experience are Dedicated video section, Going Viral (for latest topics that are going viral on WittyFeed), Bell Icon (for subscription option for them to get news delivered in their inbox/browser), Floating yet Fix Menu Bar (for a better discovery of trending categories), Clean Rich Media Banner (for a better exposure for brands).
WittyFeed CEO Vinay Singhal said, “We have made sure to adapt newer modalities which will not only help users discover more content but also would be allowing brands to engage with the TG in best possible formats.” He added, “Now brands and agencies will have two edge advantage – from the content perspective and campaign virability perspective.”
“In terms of campaign virality, we have adopted newer technologies which would further help brands track their campaigns in a more efficient way. With our already existing platform and analytics gathered over past few years, we are sure to get more engagement and help in discovering the content that is trending on the internet and deliver a beyond experience.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
