Brands
WittyFeed launches social infotainment platform ‘CatchUp’
MUMBAI: WittyFeed has announced the launch of “CatchUp”, a social infotainment platform that will give users the opportunity to stay on top of trends online via an audio-visual format.
The company believes that new platforms will emerge by innovating on format and monetisation methods for publishers. Following the same reason, WittyFeed also decided to consolidate its India business in the new platform.
An essential offering of CatchUp is that the content is served to the user in nuggets of 3 sec to 3 minutes, making the platform a first-of-its-kind in India.
CatchUp co-founder and CEO Vinay Singhal said, “While building nine successful global digital media brands including WittyFeed over last four years, we realised that users’ content consumption behaviour has shifted majorly. Mobile devices allow users to consume content at their comfort and keep up with what’s happening around them. My time has become the new prime time.”
He added that with so much clutter that exists on new age UGC platforms, there is a space that exists for PGC-led UGC platform that delivers personalised content experiences while also allowing the user to express themselves. “We are looking forward to solving these inefficiencies with our new platform- CatchUp.”
The content on CatchUp is curated from across various publishers in different categories such as Bollywood, Politics, Sports, Lifestyle, Health & Fitness, and Social Media etc. CatchUp delivers a unique personalised experience for users (backed by proprietary algorithms) to kill FOMO and keep up with the latest and happening things on the Internet in the form of updates throughout the day. Some of the interesting channels on CatchUp are ‘Social Media Today’, ‘Politics Today’, ‘FoodMate’, ‘Sports Today’, ‘Adbhut India’, ‘ Bhasad’, ‘InnerVoice’, ‘KuVichar’, ‘Science and Tech’, etc.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
