MAM
Volkswagen launches ‘Post It’ campaign
Mumbai: Volkswagen, Europe‘s car manufacturer, has announced the launch of its new ad campaign for the festive season titles ‘Post it‘.
‘Post it‘ is an integrated brand communication campaign, which encompasses print, digital and out-of-home media with an objective to capture the hearts and minds of the Indian consumers.
This campaign will be driven by a contest targeted towards the prospective Polo and Vento buyers.
The campaign commences with a ‘Post it‘ neatly placed on the front page of a leading newspaper across India – reiterating the “unique” and “unforgettable” Diwali offering on the Polo and the Vento. Similar ‘Post its‘ will also be pasted at bus shelters, inside air conditioned buses, parked cars in major parking lots and movie tickets.
The customers across India booking the new Polo and Vento during the month of November 2012 will be eligible for participating in the contest.
These customers will have to answer three questions at the time of booking and the right answers will then be processed for a lucky draw and the results of the draw will be announced in the month of December 2012. The lucky winners will drive away with free Polo and a Vento.
Volkswagen Passenger Cars head of marketing and PR Lutz Kothe said, “We are extremely excited about this unique campaign where we have been able to effectively convert a static medium into a dynamic one across our key markets.”
“The campaign is a focused one specifically targeted towards our prospective customers who have been identified and clustered according to their demographics based on our CRM data,” he added.
The post it campaign will run for a period of 1 month starting today.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
