MAM
Visa urges ‘Dream to Advance’
MUMBAI: Credit and debit card service provider Visa has launched its latest nationwide campaign named ‘Dream to Advance‘ that showcases how Visa Debit helps fulfill dreams of Indians – no matter where they are.
The campaign includes a television commercial (TVC) that revolves around the motto Dream to Advance and urges every Indian consumer to explore, discover and realise their dreams.
The commercial highlights the benefits of e-commerce and Visa Debit, which enables consumers to achieve their ambitions, even if access to financial services in their small towns is limited. The new television campaign went on air recently.
The concept and story created by BBDO Proximity India, the campaign Dream to Advance is a narrative of a young man who is able to achieve his dream for his village by using Visa Debit. It‘s a collaborative effort, dialogues written by Gulzar and directed by Amit Sharma from Chrome Pictures, with music director Shantanu Moitra composing the background score for the commercial. The commercial is shot in Kashmir.
Visa India and South Asia group country manager Uttam Nayak said, “With the increasing use of Debit and eCommerce across India including smaller towns and cities, Visa believes in providing accessibility to Indians living anywhere in India to fulfill their dreams. Our new campaign is targeted at the common man and his aspirations. No matter in which corner of the world you are, Visa Debit can help you realise your dreams.”
E-commerce, combined with electronic payments, is increasing accessibility and providing a higher degree of convenience for consumers. For those belonging to non-metro areas, the shift is empowering and creates a level-playing field as they can now buy the same products that their urban counterparts can. This has helped both e-commerce and the adoption of electronic payments in India‘s hinterland.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
