MAM
Ultra ties-up with Harvey Entertainment
MUMBAI: VCD and DVD distributor Ultra Movie Channel has announced a tie-up with Harvey Entertainment to bring in international toon characters to the Indian market. Harvey Entertainment has given the copyright for Casper-the Friendly Ghost, Richie Rich, Hotstuff, Wendy-the witch, Harman and Katnip to Ultra.
Ultra Movie Channel MD Sushilkumar Agrawal says, “We are seeking pole position in the nascent but rapidly growing merchandising industry in India. The tie-up is part of our strategic initiative to build a rich portfolio of very popular toon characters from the world over. Harvey Entertainment has a portfolio of some of the most loveable characters in the world. We plan to further build on their popularity in India and offer marketers powerful platforms to engage their consumers”.
Ultra is the licensing partner of internationally acclaimed entertainment groups like Kiddinx, Carlton International, Granada, Agogo and HIT entertainment.
The Harvey tie-up gives Ultra merchandising rights for five toon characters and the company plans to market products like stationery, toys, games, consumer durables, ceramics, apparels, furniture, interiors, fixtures, furnishings, gifting items, greeting cards, party products, etc.
Through this tie-up, Ultra has also acquired the video rights for all the cartoon series for all home viewing formats including VCDs and DVDs. Ultra also owns the cable TV, terrestrial TV, satellite TV, as well as rights for dubbing the series in various Indian languages.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
