MAM
Ultra ties-up with Harvey Entertainment
MUMBAI: VCD and DVD distributor Ultra Movie Channel has announced a tie-up with Harvey Entertainment to bring in international toon characters to the Indian market. Harvey Entertainment has given the copyright for Casper-the Friendly Ghost, Richie Rich, Hotstuff, Wendy-the witch, Harman and Katnip to Ultra.
Ultra Movie Channel MD Sushilkumar Agrawal says, “We are seeking pole position in the nascent but rapidly growing merchandising industry in India. The tie-up is part of our strategic initiative to build a rich portfolio of very popular toon characters from the world over. Harvey Entertainment has a portfolio of some of the most loveable characters in the world. We plan to further build on their popularity in India and offer marketers powerful platforms to engage their consumers”.
Ultra is the licensing partner of internationally acclaimed entertainment groups like Kiddinx, Carlton International, Granada, Agogo and HIT entertainment.
The Harvey tie-up gives Ultra merchandising rights for five toon characters and the company plans to market products like stationery, toys, games, consumer durables, ceramics, apparels, furniture, interiors, fixtures, furnishings, gifting items, greeting cards, party products, etc.
Through this tie-up, Ultra has also acquired the video rights for all the cartoon series for all home viewing formats including VCDs and DVDs. Ultra also owns the cable TV, terrestrial TV, satellite TV, as well as rights for dubbing the series in various Indian languages.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
