MAM
Tribe & 21 Grams Productions: redefining the narrative landscape
Mumbai: Tribe Communications & Consultancy, a leading strategic communications agency, is thrilled to launch its strategic arm and its in-house production division, 21 Grams Productions. This exciting expansion comes as a strategic move to offer clients a comprehensive suite of services, combining Tribe’s expertise in strategic communications with the creative prowess of 21 Grams Productions.
Led by industry veteran Megha K and acclaimed director Ameet Guptha, Tribe and 21 Grams Productions brings together a wealth of experience and a track record of success spanning over 18 years and 21 years respectively. Their deep understanding of the industry, coupled with their creative vision, will drive Tribe’s continued growth and provide clients with unparalleled production solutions.
Tribe Communications & Consultancy has established itself as a trusted partner for numerous brands across India, offering strategic guidance, film & video productions, crisis management, and digital communications services. By introducing 21 Grams Productions, Tribe takes its commitment to excellence to new heights, now offering end-to-end communication solutions that seamlessly integrate strategy, production, and execution.
Tribe Communications founder Megha commented, “We are incredibly excited about this new chapter for Tribe and 21 Grams Productions. The power of storytelling combined with
Tribe’s strategic expertise will enable us to deliver impactful and compelling narratives that resonate with audiences on a profound level. We are dedicated to creating captivating content that inspires, educates, and entertains”.
Ameet Guptha, the acclaimed director and founder of 21 Grams Productions, added, “Our team is brimming with talent and a passion for storytelling. We are driven by the desire to push boundaries, challenge conventions, and create unforgettable cinematic experiences. With Tribe’s extensive network and expertise, we can now elevate our productions to new heights and reach even wider audiences”.
Tribe Communications & Consultancy invites you to visit the newly launched website of 21 Grams Productions at www.21gramsproductions.net. The website showcases the diverse range of services and projects undertaken by the production division, highlighting the team’s commitment to excellence and innovation.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
