Brands
Thomas Cook India launches AI-powered chatbot ‘TeeCee’
MUMBAI: Thomas Cook (India) Ltd announced the launch of ‘TeeCee’, a first-of-its-kind AI-powered chatbot, reiterating the company’s digital evolution strategy in its journey towards a seamless digital customer experience.
According to a report by Bain & Company and Google, India has the second-highest active internet user base globally at 390 million in 2018. The report also indicates that the share of online travel booking spends, having increased by 25 per cent in 2018, is anticipated to grow to 35 per cent in 2021.
Thomas Cook India’s growth reinforces this with over 27 per cent of its overall holidays being booked online.
The launch of Thomas Cook India’s chatbot ‘TeeCee’ is part of a strategic initiative to service today’s impatient, digital-native customers, with a seamless near-human experience, across digital devices. The multi-use case and context-aware TeeCee is equipped with superior NLP (Natural Language Processing) capabilities for better understanding of user intent and offering appropriate services.
TeeCee is built in association with Senseforth’s proprietary conversational AI platform for intelligent assistants that mimics human cognitive ability in understanding and actionising user intent.
Speaking on the launch, Thomas Cook (India) Ltd president and group head – information technology and ebusiness Amit Madhan said, "Thomas Cook India has always been at the forefront of cutting-edge digital innovation that focusses on seamless customer experience. I am hence truly excited with the launch of TeeCee – a first of its kind chatbot offering customers a near human experience. Our phased roll out in this digital evolution will enable end-to-end Forex transactions, which will be followed by Holiday and Visa service capabilities.”
He concluded with, “TeeCee is a key step in our transformational journey to serving Digital First customers better."
Senseforth.ai CEO Shridhar Marri said, “Today’s traveller expects a user-friendly, real-time, consistent and intuitive experience for their travel requirements and TeeCee is designed to address these needs. It is great working with Thomas Cook India, a leader in this space to create a virtual travel assistant that is poised to transform the way travel is serviced and fulfilled today.”
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
