MAM
Tech startup SilverPush introduces innovation for ad analytics
NEW DELHI: SilverPush, a San Francisco and Gurgaon based cross-device mapping platform, has introduced a new tech innovation for ad analytics that measures the effectiveness of television commercials and retargeting the TV viewers on mobile.
The new innovation was revealed at the second Ad Tech in Gurgaon, Delhi.
“This is the first time in India, we are exhibiting our product to technology enthusiasts. We did give a demo at Mobile World Congress this year in the first week of March for which we received a huge response,” said SilverPush CEO Hitesh Chawla.
The tech startup has created a new range of ad analytics services that offers insight on customer engagement with TV advertisements. It has gained substantial investments as well as response from brands across the globe.
Speaking to Indiantelevision.com, SilverPush product marketing manager Adarsh Sasi said that the new technology is integrated into the smart phone and this means a reach to around 18 million devices.
A special code in the device will catch the audio of the advertisement even if it is being seen on a normal television in the same room and not on the smart phone. Thus, the data comes directly from the consumer and can then be passed on to the advertiser, Sasi said.
The company uses a sophisticated deterministic modelling to identify the multiple devices associated with a single user and maps his/ her demographics and behavioural property into a unique id.
Answering a question, Sasi said that the charges varied according to the convenience of the advertiser, who could either pay according to the results they receive or the total number of viewers.
Ad Tech hosted the event to offer a platform to tech companies from the digital marketing industry, where they could exhibit their innovations and products to investors, customers and the general media.
Several keynote addresses and discussions formed part of the event led by hundreds of corporations and suppliers from digital marketing sector.
It offered a platform for networking, collaboration and tie-ups. The first Ad Tech last year had more than 3500 attendees and above 96 speakers.
MAM
Microsoft names Asha Sharma CEO of Gaming division
Nadella appoints AI exec to lead Xbox after Phil Spencer’s retirement; 500 million MAUs mark new era from 20 February 2026.
MUMBAI: Xbox just levelled up its leadership and this time the boss comes with an AI cheat code. On 20 February 2026, Microsoft CEO Satya Nadella announced Asha Sharma as the new executive vice president and CEO of Microsoft Gaming, overseeing the Xbox empire from Redmond, Washington. She steps into the role after Phil Spencer, who led the division since 2014, announced his retirement. The move follows the earlier departure of Xbox president Sarah Bond.
Nadella, writing on the Microsoft Corporate blog said, “I am long on gaming and its role at the center of our consumer ambition… Asha has helped build and scale services that reach billions of people and support thriving consumer and developer ecosystems.” He highlighted Sharma’s track record scaling platforms at global level from her time as chief operating officer at Instacart and vice president at Meta Platforms to her recent stint as president of Microsoft’s CoreAI product division since joining in 2024.
Sharma, a Carlson School of Management graduate with a BSc in Business, has held product leadership roles at Meta, board seats at Home Depot and Coupang, and worked on AI initiatives like Foundry, a platform embedding AI models into third-party apps. She described gaming as “a fusion of art and technology, empowering creators worldwide to push the boundaries of hardware and software.”
Microsoft Gaming boasts more than 500 million monthly active users, cementing its spot as one of the world’s top platforms. This autumn marks the 25th anniversary of the division (the original Xbox launched in 2001), a milestone Sharma will steer alongside renewed AI-driven innovation.
Matt Booty, head of Microsoft’s gaming studios, will report to Sharma as executive vice president and chief content officer. Nadella praised the duo for blending consumer product savvy with deep gaming expertise to fuel platform advances and content pipelines.
Industry eyes are fixed on how Xbox consoles fare against Sony and Nintendo amid fierce competition. Whether Sharma’s AI background sparks a new golden age for Xbox or simply keeps the lights on remains the big boss-level question but one thing’s clear, the next chapter of gaming at Microsoft just got a fresh player with serious strategic depth.
