MAM
Starcom wins Nykaa’s media mandate
MUMBAI: Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics and wellness products.
The business was won as part of a hotly contested pitch, in which leading agency groups had participated.
Commenting on the win, Starcom India CEO Rathi Gangappa says, “Starcom, through its human experience approach and focus, will drive powerful, data-driven communications for Nykaa, a brand that revolutionises the beauty and wellness products business. Through innovative ideas and fresh thinking and insights on the brand, we demonstrated strong media value and will help Nykaa exceed its core marketing KPIs. We look forward to partnering with Nykaa on their expansion plans and are committed to their growth and success.”
On assigning the media duties to Starcom,nykaa.com chief marketing officer Hitesh Malhotra adds, “Starcom brings in a mature team that understands the periphery of beauty and the dynamicity of eCommerce – both of which are sacrosanct to Nykaa. In a fragmented landscape, where the consumer’s attention is split across multiple devices, it is imperative that knowledge of omni-channel messaging is delivered through the sheer power of media, partnerships and innovation. Starcom's valuable media inputs, experience and expertise will enhance our brand further; their hunger and start-up culture of collaboration truly mirrors our own. We are confident that Starcom will help us unlock new consumer connections and will maximise returns on our media investments.”
Nykaa is one of India’s leading e-commerce companies, offering beauty and wellness products. It also has offline presence. Today, Nykaa sells over 850 curated brands and 35,000 products.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
