MAM
SRK will help Sunfeast “spread the smile”
MUMBAI: King Khan will now endorse ITC Ltd-Foods Business’ flagship brand Sunfeast. Shahrukh Khan (SRK) will be endorsing the entire range of snacks under the umbrella brand Sunfeast. As the tagline for the brand goes, Shahrukh will help them “spread the smile.”
Shahrukh Khan with ITC Foods Ltd divisional chief executive Ravi Naware Commenting on Shahrukh Khan as brand ambassador for Sunfeast, ITC LTD-Foods Business divisional chief executive Ravi Naware said, “There is a perfect fit between Shahrukh Khan and Sunfeast – the superiority, eminence and the love and trust they both share across consumer demographics. Moreover, SRK has a universal appeal, just as our brand Sunfeast. We believe his endorsement of Sunfeast will go a long way towards reinforcing the attributes of the brand and reiterate the positioning “spread the smile”.”
“It gives me great pleasure to be associated with an Indian brand that has made a mark and stands among the best in the world,” said Khan.
Naware added, “The association with Shahrukh Khan was mainly due to the brand values that both Sunfeast and the actor are associated with. We are both known for our commitment and obsession with perfection, quality, innovativeness, setting new trends and our market leadership.”
As brand ambassador, Khan will play a key role in brand and product communication on TV, in print and outdoor media and various promotions and merchandise that have been planned.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
