MAM
Spice launches Spice Caller Songs
MUMBAI: Spice Telecom launched its Spice Caller Songs service. This caller ring back tone (CRBT) service is a personalised mobile music service where the caller hears songs instead of the traditional switchboard ‘ring-ring’ tone. The service was launched by popular VJ Ramona and Spice Telecom, Punjab COO Navin Kaul.
Spice Caller Songs can be accessed by both pre paid and post paid subscribers by simply dialing 678. Subscribers can choose songs from popular categories like Punjabi, Chartbusters, Bollywood, English, Remix and Devotional.
Announcing the launch of Spice Caller Songs, Kaul said, “Traditionally, ring back tones were fixed by the service provider and consisted of uninteresting ringing or beeping sounds. Now, with Spice Caller Songs we present our subscribers the newest trend in cell phone personalisation. Through this service we hope to redefine a customer’s mobile experience by clubbing his communication as well as entertainment need, thereby making the mobile phone a true representative of its user’s personality.”
To get the caller tunes, subscriber can dial 678 and follow the voice prompts. Subscribers can listen to available categories of songs or listen to his/her existing settings.
Spice Caller Songs Charges will be available for a monthly rental of
Rs 30.
Kaul added, “Value-added services have provided immense choice to the customer to explore different avenues from sports and finance news to ring tone, wallpaper and sound clip downloads. Cellular service providers are aiming to offer maximum value to their customers through VAS. In cellular services revenue-generation module is shifting from voice to data, and it is this need for varied and innovative value added services, which will be emphasised upon by Spice Telecom.”
A multi-media campaign spanning TV, press, radio and outdoors will be rolled out with the theme ‘Ghantee gone, gaane on!’
To further add buzz to the new service Spice has announced an exclusive initiative for its subscribers called the ‘Rocking offer’. Through this initiative lucky subscribers stand to win a three nights and four days all expense paid holiday to Singapore.
Spice subscriber who activates Spice Caller Song service between 8 July 2005 to 15 August 2005, and chooses the most popular song as decided by the choice of songs by subscribers of Spice Caller Songs service, will win a holiday to Singapore.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
