Account
Sociowash bags Moove’s creative and media mandate
Mumbai: Sociowash, one of India’s leading integrated advertising agencies has bagged the creative and media mandate of Moove, a mobility fintech firm that enables customers to become vehicle owners. The integrated agency will build the brand’s presence in India using social media marketing and paid marketing efforts. The brand will be handled by the Sociowash Delhi team.
As part of the mandate, Sociowash will boost Moove’s launch in various cities and help onboarding new drivers. This association is aimed at assisting Moove to scale its business in India, build a community of loyal driving partners, and propel increased engagement.
Sociowash co-founder Pranav Agarwal said, “This collaboration with Moove is not just an opportunity to build the brand’s presence in India but also to contribute to the transformative journey of individuals becoming vehicle owners. Leveraging the power of social media, we at Sociowash will elevate Moove to make it a preferred choice for drivers seeking vehicle financing solutions.”
Moove MD – India & SA Binod Mishra said, “Our partnership with Sociowash is a strategic alliance that capitalizes on the agency’s strengths. Sociowash’s in-depth understanding of the advertising industry will foster Moove’s vision of democratizing vehicle ownership. As the collaboration unfolds, the focus will be on building a robust Moove’s online presence, cultivating brand loyalty, and driving the narrative of empowerment and financial inclusion in India.”
Moove regional marketing manager – India Diksha Seth added “At Moove, we’re all about streamlining processes and maximizing efficiency. Partnering with a digital agency wasn’t just about adding firepower; it was about finding the perfect extension of our marketing team. We needed a group to hit the ground running, understand our brand values, and translate them into data-driven campaigns that resonated with our audience. We’re already seeing the results, and I’m excited to see what the future holds with this dynamic team by our side.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
