MAM
Samsung launches two new GSM handsets
MUMBAI / BANGALORE: Samsung India has announced the all-India launch of two new mobile hand sets – SGH C230 and SGH X640 – bringing the total to ten new models launched in 2005. Another 12 models are slated for release by December 2005.
A vivid 65,000 colour display, 40 polyphonic ring tones, voice recording functionality, 1,000 phone book memory are some of the other features of the Samsung SCH-C230, states an official release. It is priced at Rs 6,249.
On the other hand, the SGH-X640 comes with a high resolution VGA camera with 4X digital zoom, a 65,000 colour display and a shiny self portrait mirror making picture taking remarkably easy. The phone weighs 85 grams and supports tri-band GPRS facility. The phone is priced at Rs 8,699, the release adds.
“The need for high data transmission speeds is fuelling the wireless technology trends, from analog to digital and going forward to 3G and 4G applications. We want to lead in the convergence arena so that our users can truly enjoy the benefits of wireless technology and the growing number of applications derived from convergence,” said Samsung director – telecom H C Ryu.
A Samsung source said that US$2.8 million had been earmarked towards ad-spends for the C-230 and US$1.6 million for the X640, primarily on television-ads. Cheil Communications handles the creatuives. Samsung India GM Corporate Communications Ruchika Batra, said that Samsung had grossed Rs.49 billion for 2004, of which mobile phones contributed 14 per cent. Batra was confident of a 40 per cent growth in revenue for 2005, of which she averred that mobile contribution to revenue would grow to 17 per cent.
Samsung is aiming to fuel its growth in the Indian market through new feature rich handset introductions, strategic operator tie ups as well as by enhancing its penetration in the Indian market. “We are aiming for market leadership in the premium phone category by the year 2007 and expect to grow the folder phone category in India,” he added.
Samsung India is targeting over 90 per cent of its sales to come from the colour /camera phone market. The company, which has launched 10 new GSM models in the first five months of the year, plans to introduce 12 new models in the second half of the year.
“We expect to fuel the growth of the colour and camera phone segment in the country by launching our leading technology, innovative products in the Indian market,” Ryu said.
The company is focusing on customising its products to better meet the needs of Indian customers. A few Samsung handset models support up to seven regional Indian language menus including Hindi, Marathi, Tamil, Bengali, Punjabi, Gujarati and Kannada.
Based on the growing popularity of FM radio amongst mobile phone users, the SGH-C230 will be available with digital stereo FM radio. This is the first phone in the Samsung product portfolio to support digital stereo FM radio and at 70 grams, it is the lightest in the category of mobile phones with FM.
The company plans to continue leveraging its leadership in both GSM and CDMA protocols in the Indian market and is targeting a 30 per cent market share in the Indian market by 2007.
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
