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Rediffusion Y&R appointed creative agency for Experion Developers
MUMBAI: Real estate developer Experion has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch.
As part of its mandate, Rediffusion will be responsible for managing brand wide activities for Experion. The account will be handled by the agency’s headquarter in Delhi.
The agency will provide strategic and creative inputs in strengthening and enhancing the brand and will work closely with the Experion team in planning and implementing pioneering campaigns across media vehicles and channels.
Experion Developers group head of communications and PR Vinay Narang said, “We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand that stands for innovation, integrity and commitment to quality. It is an important alliance in our brand’s journey and we are confident that Rediffusion will manage our strategic and creative needs effectively.”
Rediffusion Y&R business head Allan Saugat added, “We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns and a long-term mutually beneficial association.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
