MAM
Razorpay introduces ‘Razorpay PaaS’ on April Fools Day
Mumbai: Expanding its horizons beyond pioneering payments and continually serving India with disruptive solutions, Razorpay, India’s Leading Omnichannel Payments, and Banking Platform for Businesses launched an Industry-first & World’s Only Podcast as a Service Platform, ‘Razorpay PaaS’*, on 1 April. Taking customization to a whole new level, this path-breaking platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice, at a time most convenient to them, with over 20 Celebrity Guests including Mark Zuckerberg, Joe Biden, Batman, Ironman, Rihanna, Morgan Freeman, Rafael Nadal, Ed Sheeran, Lady Gaga, Serene Williams among others.
India is the third-largest podcast consumer in the world with over 57.6 Mn monthly listeners, according to PWC’s Global Entertainment & Media Outlook 2020-24 Report. One of the major roadblocks to adoption is getting hyper-personalised content of choice. For instance, if a user wishes to hear Batman and Bill Gates on the best tax-saving mutual funds and pension plans or Elon Musk and Sam Altman on ‘Zen Mode’, Tesla’s new autopilot feature for Indian roads – there is no tool at the user’s disposal to tune to these very intriguing and important conversations. However, Razorpay PaaS is indeed that ‘genie at the click of a button’ that can make this and so much more, happen in a jiffy! With Razorpay PaaS, users will now be empowered to decide what kind of podcast they want to tune in to. From Taylor Swift and Adele on how to write a song without getting your heart broken to Donald Trump and Barack Obama on the seven secrets of teenage parenting, Razorpay PaaS is poised to revolutionise the podcast landscape like never before.
Excited to launch a platform such as this, Razorpay spokesperson said, “The recent surge in consumption of in-depth insightful conversations in the form of podcasts has been astounding. An avid podcast listener myself, I have resorted to some of the best podcasts, be it while commuting to work, walking my dog, or having a ‘Sleepless In Seattle’ moment. I’ve always been fascinated by the enriching knowledge and experience they offer, expanding one’s mental horizons and sparking
unconventional thinking. After immersing myself in countless podcasts, the idea of empowering others to create their own podcasts felt like the next logical step. With Razorpay PaaS, we’re not just introducing a service; we are unleashing a platform that will seamlessly integrate into the fabric of daily life of every human.”
The Spokesperson added, “At Razorpay, we continue to introduce many firsts in the ecosystem and we believe this one will truly disrupt consumption patterns like never before. I can’t wait to see the stories, insights, and conversations that will emerge as a result of this.”
Disclaimer: April 1 is all about humour and this is our attempt at it. Razorpay has no intention to demean any person or event or otherwise cause any harm. All voices are AI-generated parodies meant for entertainment purposes only and do not involve the actual participation or endorsement of any person. Listener discretion is advised . Razorpay encourages the responsible use of AI technology.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
