MAM
Razorpay introduces ‘Razorpay PaaS’ on April Fools Day
Mumbai: Expanding its horizons beyond pioneering payments and continually serving India with disruptive solutions, Razorpay, India’s Leading Omnichannel Payments, and Banking Platform for Businesses launched an Industry-first & World’s Only Podcast as a Service Platform, ‘Razorpay PaaS’*, on 1 April. Taking customization to a whole new level, this path-breaking platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice, at a time most convenient to them, with over 20 Celebrity Guests including Mark Zuckerberg, Joe Biden, Batman, Ironman, Rihanna, Morgan Freeman, Rafael Nadal, Ed Sheeran, Lady Gaga, Serene Williams among others.
India is the third-largest podcast consumer in the world with over 57.6 Mn monthly listeners, according to PWC’s Global Entertainment & Media Outlook 2020-24 Report. One of the major roadblocks to adoption is getting hyper-personalised content of choice. For instance, if a user wishes to hear Batman and Bill Gates on the best tax-saving mutual funds and pension plans or Elon Musk and Sam Altman on ‘Zen Mode’, Tesla’s new autopilot feature for Indian roads – there is no tool at the user’s disposal to tune to these very intriguing and important conversations. However, Razorpay PaaS is indeed that ‘genie at the click of a button’ that can make this and so much more, happen in a jiffy! With Razorpay PaaS, users will now be empowered to decide what kind of podcast they want to tune in to. From Taylor Swift and Adele on how to write a song without getting your heart broken to Donald Trump and Barack Obama on the seven secrets of teenage parenting, Razorpay PaaS is poised to revolutionise the podcast landscape like never before.
Excited to launch a platform such as this, Razorpay spokesperson said, “The recent surge in consumption of in-depth insightful conversations in the form of podcasts has been astounding. An avid podcast listener myself, I have resorted to some of the best podcasts, be it while commuting to work, walking my dog, or having a ‘Sleepless In Seattle’ moment. I’ve always been fascinated by the enriching knowledge and experience they offer, expanding one’s mental horizons and sparking
unconventional thinking. After immersing myself in countless podcasts, the idea of empowering others to create their own podcasts felt like the next logical step. With Razorpay PaaS, we’re not just introducing a service; we are unleashing a platform that will seamlessly integrate into the fabric of daily life of every human.”
The Spokesperson added, “At Razorpay, we continue to introduce many firsts in the ecosystem and we believe this one will truly disrupt consumption patterns like never before. I can’t wait to see the stories, insights, and conversations that will emerge as a result of this.”
Disclaimer: April 1 is all about humour and this is our attempt at it. Razorpay has no intention to demean any person or event or otherwise cause any harm. All voices are AI-generated parodies meant for entertainment purposes only and do not involve the actual participation or endorsement of any person. Listener discretion is advised . Razorpay encourages the responsible use of AI technology.
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
