MAM
Rajesh Ghatge is new Indigo CEO
MUMBAI: Rajesh Ghatge has joined as the chief executive officer of the digital agency Indigo Consulting of the Leo Burnett Group to lead the 300-plus employees across Indigo Consulting and Indigo iStrat. Based out of the Mumbai office, he will report to Leo Burnett south Asia CEO South Asia Saurabh Verma.
Verma said: “We wanted a leader who can create a new curve; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”
Ghatge said, “Driving effective consumer engagement on omnipresent digital touch-points is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency.”
Having begun his career in marketing and sales in the FMCG and Pharma sectors in 1997, Ghatge co-promoted Bates CHI & Sercon (erstwhile Sercon). Under his leadership, the company leveraged technology and digital for activation marketing and demand generation and grew to become a top-ranked agency in India and Singapore. Bates CHI & Sercon also gathered prestigious laurels such as the ‘Best Brand Promotion Agency’ (ET), the B2B Marketing Award (London) and DMA (Asia and India).
Ghatge has extensive knowledge and experience in brand activation, digital and retail marketing, web and app-enabled products and services and the training domain. He led award-winning campaigns for large brands like P&G, Colgate, Oracle, Nokia, Dell and Castrol. An alumnus of the Institute of Rural Management in Anand, he has an MBA degree.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
