MAM
Raj targets global audiences with new design positioning
MUMBAI: Chennai-based Raj Television Network has made an effort to break away from the typical regional look and feel that most Tamil channels possess when it comes to channel design. The new design change it has unveiled on 5 June is an attempt to project a more globally accepted appearance.
The move is part of the network’s strategy to strengthen its hold on the Tamil-speaking diaspora spread all over the world. The network has a global expansion plan in mind as well.
“The change in the design strategy is part of the network’s plans to tap more global audiences. Currently we are available in the Europe. We have just made an entry in Sri Lanka on the Direct-to-Home (DTH) platform. Raj has plans to enter Latin America and North America in the next phase,” says Raj TV executive vice-president, programming and production, V Chandrasekaar.
Raj Network channels Raj TV and Raj Digital Plus were launched in Sri Lanka on the country’s only DTH platform CBNSat last week, with an eye on the country’s significant Tamil population.
“The attempt is to change that regional feeling. We wanted to give it an internationally accepted look. We wanted the new design to match the channel’s quality content, adds G Raja Ganapathy, who heads RMG David Chennai, the agency that handles the network’s creative account.
Apart from launching new logos, the network has introduced fresh animation, graphics, promos, break-bumpers and music for its channels Raj TV, Raj Digital Plus, Raj Musix and Vissa TV. The Network has used contemporary colours to project a fresh look. The way programming transitions were conveyed has also undergone a change.
“All the network channels have got new logos now. The interface designs have also been re-worked. We have also got a freshly composed music,” says Chandrasekaar.
When queried whether the network’s core audience would accept the design change, Ganapathy said the core elements hadn’t been disturbed. “Everything cannot change. We have made sure that our loyal viewers are able to relate to this new look.”
Ganapathy adds that the process is not over. “This is just the first step. Or we can say, this is the beginning of a new look. At least a year will take for the network to complete the process. What is in store is, a lot of fresh programming initiatives that will change the face of the channel,” he says.
Sony shows CID and Aahat in Raj TV
An interesting development on the programming front is that Sony Entertainment Television’s popular shows Aahat and CID taking their Tamil avtars on Raj TV from today. While Aahat, renamed in Tamil as Osai, is slotted for 10:05 pm, CID is placed in the 9:30 pm slot. Both the shows will air Monday to Thursday. A Raj TV executive refused to comment when queried whether more such associations were being considered.
Elaborating further on the programming activities, Chandrasekaar says Raj TV has now revamped its afternoon band by packing it with four soaps which are re-runs. “Earlier there were no soaps in this band. Now we are bringing some of the highly successful soaps Raj TV has in its library in this time band. We have plans to launch fresh programming here in the near future,” says Chandrasekaar.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
