MAM
Priti Murthy joins OMD India as CEO
MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO.
In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth. Her appointment is effective October 2017 and she will report to Omnicom Media Group CEO – SEA and India Torie Henderson.
Murthy will be joining OMD from GroupM media agency Maxus, where she currently holds the role of the chief strategy officer.
In a career spanning over two decades (of which 13 has been with Maxus) in media planning, insights and strategy, Murthy’s forte lies in transforming businesses – by facilitating brand teams to work through key challenges and achieving business objectives – and reinvented thinking in terms of product conceptualisation and development.
At Maxus, Murthy has led the development of a Behavioural Science Lab that merges the disciplines of behavioural science, sociology, and psychology to solve real-life business problems. She is also a certified coach that value adds to her leadership skills.
“Priti’s appointment will ensure OMD’s accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change,” said Henderson.
OMD’s APAC CEO Stephen Li said, “A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India. A goals-oriented, industry leader with a proven track record of success especially in the realm of data, digital and content, Priti will ensure we continue to deliver on the OMD promise of championing powerful, creatively-led, insight-driven work for our clients.”
Omnicom media group India COO Harish Shriyan says: “Priti’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network.’’
Murthy says: “It’s a great role, with enormous possibilities. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
