MAM
Priti Murthy joins OMD India as CEO
MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO.
In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth. Her appointment is effective October 2017 and she will report to Omnicom Media Group CEO – SEA and India Torie Henderson.
Murthy will be joining OMD from GroupM media agency Maxus, where she currently holds the role of the chief strategy officer.
In a career spanning over two decades (of which 13 has been with Maxus) in media planning, insights and strategy, Murthy’s forte lies in transforming businesses – by facilitating brand teams to work through key challenges and achieving business objectives – and reinvented thinking in terms of product conceptualisation and development.
At Maxus, Murthy has led the development of a Behavioural Science Lab that merges the disciplines of behavioural science, sociology, and psychology to solve real-life business problems. She is also a certified coach that value adds to her leadership skills.
“Priti’s appointment will ensure OMD’s accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change,” said Henderson.
OMD’s APAC CEO Stephen Li said, “A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India. A goals-oriented, industry leader with a proven track record of success especially in the realm of data, digital and content, Priti will ensure we continue to deliver on the OMD promise of championing powerful, creatively-led, insight-driven work for our clients.”
Omnicom media group India COO Harish Shriyan says: “Priti’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network.’’
Murthy says: “It’s a great role, with enormous possibilities. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
