MAM
P&G launches Pantene Long Black Shampoo
MUMBAI: FMCG major Procter & Gamble has announced the launch of Pantene Long Black, a variant of its Pantene Shampoo brand.
Pantene was launched in India in 1995. The company launched Pantene Long Black as research conducted in the small towns and villages of India found that there was a need for a product that would enable the Indian woman to have long, smooth uniformly black hair which does not look dull or faded at the tips. The product, which is grey in colour, contains no artificial hair dyes or colourants. Its new patented pro-vitamin Moist black formula makes hair look naturally dark and healthy. The product penetrates hair from root to tip and the regular use of the product helps repair hair damage and also strengthens hair at the ends.
A TVC to promote the product is already on air on mainstream channels. The ad features a woman laughing as she asks the viewer whether there was any other product that could give the hair a natural colour of black. The company will also do print ads as well as in-store advertising through retail outlets.
The company has brought down Global Pantene artistic director and hair stylist Andy Uffels from Holland to promote the product. He said that the wavy texture of the Indian woman’s hair gave him the opportunity to come up with different ideas.
“Over the seven years that I have closely worked with Pantene I have seen it successfully provide solutions for every hair problem and every hair look that a woman desires whether it be in Europe or Asia. The Indian woman considers long, smooth black hair as the Gold standard and this product will her achieve just that,” he said.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
