Ad Campaigns
Panasonic announces #WelcomeToAdulthood returns
Mumbai: Panasonic Life Solutions India – a leading diversified technology company is delighted to announce the launch of #WelcomeToAdulthood’s second edition – a guide to empower young adults through the intricate journey of adulthood. The campaign focuses on the next step to adulting and, aims to connect with couples who are in their mid-to-late twenties ready to explore their new phase of relationship. In this transformative chapter of life, setting up a home with your partner comes with its own set of excitement and challenges. #WelcomeToAdulthood crafted in collaboration with The Scribbled Stories addresses these real-life incidents through a light-hearted, animated storytelling to deliver an even more enriching experience.
Panasonic Life Solutions India CSR & head corporate communications Pooja Garg Khan shared her thoughts on the campaign, “With half of India’s population under the age 30* – a major set of our youth is at this transformational phase. Transitioning to adulthood is a major leap of faith. It is filled with emotions, challenges and most important – sharing the mutual levels of comfort, convenience and the (soul) connect, with your partner. Whether it is about having a mutually agreeable temperature for AC, while sleeping or, streaming your favourite show on a large screen LED TVs – appliances do play an important role in our living spaces.
At Panasonic Life Solutions India, we understand our audience, the emotional roller-coaster they have to go through this phase. #WelcomeToAdulthood is a strategic campaign designed to empower youngsters to make informed choices regarding their home appliances. The digital campaign has been crafted based on insights driven by the community and aims at elevating the overall quality of life at each juncture.”
This year’s #WelcomeToAdulthood edition will continue to provide valuable buying guides to young audience, ensuring they make informed decisions while purchasing home appliances, enhancing their quality of life and making cherished moments even more memorable – whether spending quality time with their partner while baking, enjoying a cosy movie night, or doing the laundry together. With the intention of guiding consumers through this journey of appliance selection, Panasonic has curated a series of comprehensive buying guides and emphasizes on the pivotal role appliances play in various stages of life, underscoring the significance of selecting durable and sustainable options aligned with current and future needs.
#WelcomeToAdulthood campaign reaffirms Panasonic Life Solutions India’s commitment to its customers by providing them with the knowledge and resources they need to make informed decisions about their home appliances. By prioritizing durability and sustainability, the campaign ensures that individuals entering adulthood can create lasting memories with their loved ones while enjoying the benefits of top-notch home appliances.
*The information is basis National Family Health Survey NFHS-5
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
