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Nokia continues tie up for Emmy Awards
MUMBAI: Nokia is in its fifth year as corporate sponsor of the Academy of Television Arts & Sciences. The company was involved with this morning’s telecast of the 55th Primetime Emmy Awards and the surrounding festivities at the Shrine Auditorium in Los Angeles. In India, viewers can catch the repeat telecast on Zee English tonight at 8:30 pm.
Multiple Nokia observation cameras were used. A remote camera took and sent high-quality photos of the red carpet. Customers with a multimedia messaging service (MMS) phone and GSM service from either AT&T Wireless Services or T-Mobile, were able to send a request to the observation camera via text messaging to take a photo for them and send the photo directly to their mobile phone.
Once the photo is sent to them, customers can use the photo as wallpaper or a screensaver to further personalise their mobile phone. Professional photographers were supplied with the Nokia 3650 camera phone and positioned in key areas on the red carpet and backstage. The photographers snapped photos and sent them to http://www.nokiaredcarpetpics.com where customers can get a quick, behind-the-scenes look into the Emmys.
An official release informs that seeing a global trend of people using more than one mobile phone to match to their outfit or environment, Nokia is providing each presenter of the awards show a SIM card and three of the newest Nokia mobile phones. The SIM card, exclusive to the GSM service, is a small thumbnail size card that stores ones mobile phone number and a certain amount of one’s contact and calendar information.
It can easily be transferred into the back of GSM phones. This allows one to change a phone quickly and easily while keeping all important information at one’s fingertips. Provided in the much talked about Primetime Emmy Awards gift basket will be the Nokia 3650 camera phone, the Nokia 3300 music phone and the Nokia 6800 messaging phone, the release adds.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
