MAM
Nepa names Esha Nagar managing director in India
MUMBAI: Nepa, a leading Consumer Science company offering customer experience and marketing optimization solutions, has named Esha Nagar Managing Director within Sales for Nepa India.She will be based in Mumbai and will oversee Nepa research and client development efforts across a range of vertical industries. Nepa AB will continue to maintain a separate Product Operations Unit in Mumbai responsible for servicing global clients.
Esha has been with Nepa as a Director for two years and previously oversaw the Sales and Marketing vertical in India.She brings vast experience through her multiple stints at Kantar & Nielsen prior to Nepa, where she led the West Region Media and Digital practices, among other roles. Over her career, Esha has worked in both the research focused consulting side and business development space in the industry. Her work cuts across multiple verticals like Consumer – Retail panels, Digital focused solutions, Path-to-Purchase Understanding & Media Effectiveness.
Esha holds an MBA from the Nirma Institute of Management.
Quote from Esha Nagar
“I am really excited to take up this new role at Nepa. The company’s client focusand entrepreneurial culture are ideally suited to success in today’s dynamic consumer science world.One of the key focuses for Nepa India will be to bring in meaningful solutions for the fast-evolving content industry, and we are already well along on that journey. I look forward to help our clients with agile & relevant solutions.”
Quote from Fredrik Östgren, CEO
“I am very excited to take the next step in our journey in India. We have shown tremendous growth and yet we are just scratching the surface. Esha, with her drive, passion and know-how within Consumer Science, will help further accelerate our expansion. I couldn’t be happier about her appointment as our new Managing Director of sales and about the future that lies ahead.”
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
