MAM
Myntra launches virtual trial room with Style Studio
MUMBAI: Online shopping portal Myntra.com has developed an in-house application called “Style Studio” which is a virtual dressing room aimed at making online shopping fun and interactive for shoppers.
Myntra’s Style Studio is completely built on HTML 5.
The application is a part of Style Zone, a one stop shop for all of Myntra’s fashion properties. Other fashion properties within the segment include ‘Star N Style’ which brings celebrity youth icons together to build a connect with customers, ‘Style Mynt’ – Myntra’s style blog and ‘Fashion Stories’ which give insights into the season’s latest trends and will be closely linked with the styles available on Myntra.
With Style Studio, shoppers can mix and match products, save their favourite looks and share them with their circle of friends using social media channels like Facebook and Twitter. The objective of this feature is to guide the user through their purchase experience and enable them to virtually try before they buy. In the future, users will also receive product suggestions and tips on the latest fashion trends.
Myntra founder and CEO Mukesh Bansal said, “We realize that customers go to Myntra not only for the largest selection of brands, but they are also looking for advice on how to put products together to create a complete look. Myntra’s ‘Style Studio’ will enable customers to mix and match products and create the desired look on a model before making a purchase decision. We believe this will be a game changer for online fashion shopping in India. On a technology innovation front, Myntra’s Style Studio is one of the most evolved virtual dressing rooms in the country and unlike most products of its kind; it is built on HTML 5 instead of Flash to enhance compatibility across devices.”
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MUMBAI: The 2026 edition of the Tata WPL has rewritten the record books, emerging as the most-watched season ever across digital and television platforms. Royal Challengers Bengaluru clinched their second title on 5 February, while fans tuned in in unprecedented numbers, proving women’s cricket is no longer just a summer fling for audiences.
Digital consumption skyrocketed with a 17 per cent growth in viewers over the 2025 season, and a staggering 69 per cent jump in content consumed. On Connected TV, reach climbed 37 per cent, while the final doubled its viewership compared with last year’s summit clash between Mumbai Indians and Delhi Capitals.
Linear TV ratings also hit new highs, up 29 per cent over the previous edition, with viewers clocking a record 34.5 billion minutes across all screens, marking an 11 per cent increase from last year. The showstopper final between Royal Challengers Bengaluru and Delhi Capitals became the most-watched women’s T20 game ever, with a 60 per cent rise in consumption. On digital, it doubled its reach, and TV ratings surged by 74 per cent.
JioStar head of sales – sports Anup Govindan said, “Women’s cricket is evolving into a powerhouse of its own. The Tata WPL 2026 has taken this momentum to new heights, showing that fans are not just watching, they are fully invested. With the ICC Women’s T20 World Cup coming up, the sport is set to grow even further.”
Fans have more to look forward to this June as Harmanpreet Kaur’s Women in Blue tour England and Wales chasing India’s first T20 World Cup, following their multi-format series in Australia where they played three T20Is, three ODIs, and one Test.
The WPL has proven that women’s cricket is not just a highlight, it is the headline act.
