MAM
multivision, Inc. releases new broadcast management application
MUMBAI: multivision, Inc. has released its third generation broadcast management application – Digital Showroom 3.0.
The new application helps companies who are looking for more sophisticated solutions to help manage and track how global television coverage impacts their message, financial results and overall brand.
Digital Showroom 3.0 provides clients with early response tools that track and evaluate media coverage and shifting perceptions towards their industry, organisation and service offerings.
It continuously monitors external corporate communications and news coverage on more than 1,200 television stations spanning five continents, offers online viewing of video, features broadcast-specific analytics and allows for unprecedented sharing capabilities.
The release of Digital Showroom 3.0 comes at a critical time where there is high demand for comprehensive analysis of coverage generated by all communications strategists.
The product delivers users a near unlimited array of charting, measurement and data mining options which enables companies to derive proactive insights to their public outreach initiatives.
Digital Showroom 3.0 offers intuitive tools to present media results to a selective audience via email, intranet and Internet presences to facilitate company-wide communication and collaboration.
It is also highly customisable providing users the ability to maintain the look and feel of their brand when communicating with their chosen audiences.
As a result of this trend in increased brand and perception management, customers have requested dozens of new features based on their current needs and multivision has responded by enhancing Digital Showroom. Some of these new productivity enhancements include:
Expanding analytics capabilities including real-time statistics; click-and-save charts, graphs and local maps; and side-by-side competitive comparisons.
Introduction of Newsrooms and Newsreels as user-friendly online publishing and sharing features which bring greater visibility and justification to role of corporate communications.
Tonality, Media Impact and Broadcast Placement, all new metrics to aid in developing valuable insights to a company’s media coverage.
“The more customers integrate multivision’s Digital Showroom platform into their communications and media relations activities, the more valuable it becomes to them,” said multivision CEO Bobby Farahi.
“Over time, each news mention in their online database becomes a valuable digital asset that can be organised, analysed and presented in ways that bring decision-making and tangible business value to our customers. The net result for our clients is a more strategic communications capability where they are provided a multi-dimensional view of their coverage with the ability to quickly identify important trends and perception changes,” he added.
Brands
IndiGo taps IATA director general Willie Walsh as CEO for next phase
IATA chief to take over in August as airline sharpens international play
MUMBAI: IndiGo has tapped Willie Walsh as its next chief executive officer, signalling a decisive push to expand its global footprint and steady operations after a turbulent start to the year.
Walsh, currently director general of the International Air Transport Association, will take over the top job subject to regulatory approvals. His tenure at IATA is set to conclude on July 31, 2026, with his joining at IndiGo expected by August 3, 2026.
The appointment follows the exit of Pieter Elbers, who stepped down on March 10, 2026, just months after the airline grappled with network-wide disruptions that put its operational resilience under scrutiny.
Welcoming the move, IndiGo chairman Vikram Singh said, “I am thrilled that Willie will be at helm of IndiGo. He is an exceptional global aviation leader with a stellar track record of outstanding leadership across several airlines. His experience in managing large scale airline operations and navigating complex market dynamics make him ideally suited to strengthen and lead IndiGo for continued growth in an ever evolving and competitive international aviation environment.”
For his part, Walsh struck an optimistic note on the road ahead, “The aviation landscape is evolving rapidly, and IndiGo is extremely well-positioned to be at the forefront of this change. I look forward to partnering with colleagues across the organisation to build a culture of excellence, innovation, collaboration and sustainable value for all stakeholders” he said.
The leadership change comes at a time when IndiGo is sharpening its long-haul ambitions and looking to cement its position beyond the domestic market. With Walsh at the controls, the airline appears set to double down on scale, stability and a stronger international presence in the years ahead.
