MAM
multivision, Inc. releases new broadcast management application
MUMBAI: multivision, Inc. has released its third generation broadcast management application – Digital Showroom 3.0.
The new application helps companies who are looking for more sophisticated solutions to help manage and track how global television coverage impacts their message, financial results and overall brand.
Digital Showroom 3.0 provides clients with early response tools that track and evaluate media coverage and shifting perceptions towards their industry, organisation and service offerings.
It continuously monitors external corporate communications and news coverage on more than 1,200 television stations spanning five continents, offers online viewing of video, features broadcast-specific analytics and allows for unprecedented sharing capabilities.
The release of Digital Showroom 3.0 comes at a critical time where there is high demand for comprehensive analysis of coverage generated by all communications strategists.
The product delivers users a near unlimited array of charting, measurement and data mining options which enables companies to derive proactive insights to their public outreach initiatives.
Digital Showroom 3.0 offers intuitive tools to present media results to a selective audience via email, intranet and Internet presences to facilitate company-wide communication and collaboration.
It is also highly customisable providing users the ability to maintain the look and feel of their brand when communicating with their chosen audiences.
As a result of this trend in increased brand and perception management, customers have requested dozens of new features based on their current needs and multivision has responded by enhancing Digital Showroom. Some of these new productivity enhancements include:
Expanding analytics capabilities including real-time statistics; click-and-save charts, graphs and local maps; and side-by-side competitive comparisons.
Introduction of Newsrooms and Newsreels as user-friendly online publishing and sharing features which bring greater visibility and justification to role of corporate communications.
Tonality, Media Impact and Broadcast Placement, all new metrics to aid in developing valuable insights to a company’s media coverage.
“The more customers integrate multivision’s Digital Showroom platform into their communications and media relations activities, the more valuable it becomes to them,” said multivision CEO Bobby Farahi.
“Over time, each news mention in their online database becomes a valuable digital asset that can be organised, analysed and presented in ways that bring decision-making and tangible business value to our customers. The net result for our clients is a more strategic communications capability where they are provided a multi-dimensional view of their coverage with the ability to quickly identify important trends and perception changes,” he added.
MUMBAI: Not every bright idea lights up the room, sometimes it’s the wrong wattage turning your cosy nook into a glaring interrogation cell. Crompton Greaves Consumer Electricals Ltd. is flipping the switch on that mindset with its fresh integrated campaign, ‘Every Space Bright & Right with Crompton Lights’, unveiled on 18 February 2026. The core message? Homes aren’t one-trick ponies anymore, they’re offices, chill zones, kitchens, and entertainment hubs yet lighting decisions still boil down to “brighter is better”, leaving glare, shadows, and mismatched vibes in their wake.
The campaign calls out the overlooked truth, every space deserves illumination that fits its purpose, not a blanket blast of lumens. It nudges consumers away from generic brightness towards thoughtful choices that enhance comfort, mood, and function whether warm decorative glow for family dinners, focused task lights for cooking, softer ambient for bedrooms, or welcoming outdoor spots for the entrance.
Crompton Greaves Consumer Electricals Ltd. chief marketing officer Tanmay Prusty put it plainly, “At Crompton, we start with a clear understanding of how consumers live today. Homes are no longer static spaces, they have become workplaces, entertainment hubs, and places to unwind. Yet, lighting is still often chosen only on the basis of brightness. Through this campaign, we are encouraging consumers to think beyond brightness and choose lighting that is aligned to the purpose of every space.”
To hammer the point home, Crompton dropped a striking short film crafted with generative AI. It opens on familiar domestic scenes dinner chaos under harsh overheads, dim entrances that feel unwelcoming then rewinds the tape with purpose-matched upgrades, balanced living-room warmth, kitchen precision, bedroom calm, and outdoor flair. The reel wraps with product highlights and the tagline, driving home how Crompton’s broad indoor-plus-outdoor portfolio (think advanced features, intuitive designs) can transform everyday experiences.
Amplification is going big, digital, OOH, print, cinema, influencer tie-ups, plus eye-catching large-format branding at key South India airports. It’s a full-court press to reach urban and emerging households rethinking their lighting game.
Whether you’re binge-watching in the dark or squinting over a recipe, this campaign’s reminder is spot on: the right light doesn’t just brighten a room, it makes the space feel right. In a world of smart homes, why settle for dumb lighting?
