MAM
Mudra appoints Bobby Pawar as national creative director
MUMBAI: Mudra Advertising has roped in Bobby Pawar as national creative director. In his capacity, he will oversee the agency’s creative product across the country.
Mudra CEO and managing director Madhukar Kamath said, “I couldn’t have thought of a better person to lead our creative team in these interesting times. Bobby is a great advertising man, but more importantly, he is a creative business solutions thinker. That is critical. We have in the Mudra Group the unique advantage of an excellent marketing services network, I can’t wait for Bobby to join us and help unleash ours and our client’s potential! Bobby comes with glowing recommendations from some of the legends in the advertising business; our team will learn so much from him.”
He is has been credited with having created some untraditional and iconic work for brands such as Wrigley’s Winterfresh, Wrigley’s Doublemint, LaSalle Bank, Mortgage.com, United Way and Lifesavers, informs an official release.
“Bobby has extensive experience working on both global and local brands and working at both the local and global levels. This understanding of both, coupled with his passion for creativity, makes him an outstanding addition to Mudra,” DDB Worldwide chairman and chief creative officer Bob Scarpelli said.
A former 0&M India executive, Pawar rose from senior copywriter to creative director and worked on award winning campaigns for Tata Safari, Tata Sierra, Kelvinator, British Airways and bagged copywriter of the year twice (1998, 2000).
In 2000, he joined Ogilvy & Mather , New York as a creative director. There he worked on brands like Jaguar, American Express and Kodak. He helped pitch for AT&T Wireless and was asked to run the $600 million account when the agency won it. He re-launched AT&T Wireless with the much talked about ‘mlife’ campaign.
In 2004, he moved to BBDO, Chicago as group creative director. He worked with CCO Marty Orzio and helped turn the agency around.
Following a seven year US stint Pawar returns to India. “I have the greatest regard for what Mudra has achieved in this market so far, that coupled with my admiration for DDB made me want to lead Mudra. The combination of working with great talent and big brands in what is arguably the toughest market in the world has given a unique perspective on work.
“In the States, more so than any part of the world, advertising as it is traditionally practiced is slowly failing. Most consumers have become apathetic to marketing communication and have begun to actively avoid it. This forced us to re-look at how to engage the consumer instead of merely intruding on his time. I hope to bring all that learning to bear in my new role. The challenge is exciting, this is a major opportunity,” he says.
Spanning his career, he has also had the opportunity to work directly with legends in the business including creative gurus like Neil French, Rick Boyko, Steve Hayden and Marty Orzio; planning stalwarts like Tony Wright, Chip Walker; and directors like Bryan Buckley, Tony Scott, Javier Blanco, Noam Murro, Martin Granger.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
