MAM
Media Corridors partners with Ergospace
Mumbai – Media Corridors, a leading Public Relations and Online Reputation Management agency, proudly announces its appointment as the communications and public relations partner for Ergospace, a pioneering leader in ergonomic office solutions in India. This strategic collaboration aims to enhance Ergospace’s brand visibility and strengthen its position within the innovative ergonomic solutions market.
Ergospace has been at the forefront of transforming workplaces with cutting-edge ergonomic furniture designed to enhance comfort, productivity, and overall well-being. Ergonomic furniture refers to office products that are designed to provide optimal support for the human body, reducing strain and discomfort during prolonged use. These products include adjustable chairs, sit-stand desks, and supportive accessories that adapt to various work environments and individual needs.
“We are thrilled to join forces with Media Corridors, a team that truly understands our vision and possesses the expertise to elevate our brand story,” said Ergospace founder Prashant Garg. “Their strategic insights and impressive track record in the PR industry make them the ideal partner as we continue to expand and innovate in the ergonomic solutions sector.”
“We are delighted to welcome Ergospace to our portfolio and are committed to delivering impactful PR campaigns that drive brand awareness and engagement,” said Media Corridors founder & CEO Ayushi Arora. “Ergospace’s commitment to innovation and quality aligns seamlessly with our objective of promoting brands that make a significant impact in their industries. We are excited to contribute to their growth and success.”
MUMBAI: Not every bright idea lights up the room, sometimes it’s the wrong wattage turning your cosy nook into a glaring interrogation cell. Crompton Greaves Consumer Electricals Ltd. is flipping the switch on that mindset with its fresh integrated campaign, ‘Every Space Bright & Right with Crompton Lights’, unveiled on 18 February 2026. The core message? Homes aren’t one-trick ponies anymore, they’re offices, chill zones, kitchens, and entertainment hubs yet lighting decisions still boil down to “brighter is better”, leaving glare, shadows, and mismatched vibes in their wake.
The campaign calls out the overlooked truth, every space deserves illumination that fits its purpose, not a blanket blast of lumens. It nudges consumers away from generic brightness towards thoughtful choices that enhance comfort, mood, and function whether warm decorative glow for family dinners, focused task lights for cooking, softer ambient for bedrooms, or welcoming outdoor spots for the entrance.
Crompton Greaves Consumer Electricals Ltd. chief marketing officer Tanmay Prusty put it plainly, “At Crompton, we start with a clear understanding of how consumers live today. Homes are no longer static spaces, they have become workplaces, entertainment hubs, and places to unwind. Yet, lighting is still often chosen only on the basis of brightness. Through this campaign, we are encouraging consumers to think beyond brightness and choose lighting that is aligned to the purpose of every space.”
To hammer the point home, Crompton dropped a striking short film crafted with generative AI. It opens on familiar domestic scenes dinner chaos under harsh overheads, dim entrances that feel unwelcoming then rewinds the tape with purpose-matched upgrades, balanced living-room warmth, kitchen precision, bedroom calm, and outdoor flair. The reel wraps with product highlights and the tagline, driving home how Crompton’s broad indoor-plus-outdoor portfolio (think advanced features, intuitive designs) can transform everyday experiences.
Amplification is going big, digital, OOH, print, cinema, influencer tie-ups, plus eye-catching large-format branding at key South India airports. It’s a full-court press to reach urban and emerging households rethinking their lighting game.
Whether you’re binge-watching in the dark or squinting over a recipe, this campaign’s reminder is spot on: the right light doesn’t just brighten a room, it makes the space feel right. In a world of smart homes, why settle for dumb lighting?
