MAM
Maxus walks away with Tata Tea account
MUMBAI: GroupM’s media buying and planning agency, Maxus, has won the media mandate for Tata Tea.
The annual media spend by the brand is pegged at Rs 500 million.
Maxus will be in charge of the media buying and planning duties. Madison Media was earlier servicing the account.
The account was won following a multi-agency pitch. Eight agencies participated in the first round. The contest was then narrowed down to four agencies, including Lodestar, Starcom MediaVest Group and Madison Media, apart from Maxus.
Maxus‘ Bengaluru office will be servicing the account.
Maxus business head Sancheeta Ganguly said, “We at Maxus are excited to work with Tata Tea. Both the parties have a similar ideology of keeping the consumer at the heart of the communication and we at Maxus are really enthusiastic about relationship media approach.”
The agency will start work on the account shortly.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
