MAM
Maxus walks away with Tata Tea account
MUMBAI: GroupM’s media buying and planning agency, Maxus, has won the media mandate for Tata Tea.
The annual media spend by the brand is pegged at Rs 500 million.
Maxus will be in charge of the media buying and planning duties. Madison Media was earlier servicing the account.
The account was won following a multi-agency pitch. Eight agencies participated in the first round. The contest was then narrowed down to four agencies, including Lodestar, Starcom MediaVest Group and Madison Media, apart from Maxus.
Maxus‘ Bengaluru office will be servicing the account.
Maxus business head Sancheeta Ganguly said, “We at Maxus are excited to work with Tata Tea. Both the parties have a similar ideology of keeping the consumer at the heart of the communication and we at Maxus are really enthusiastic about relationship media approach.”
The agency will start work on the account shortly.
MAM
Publicis Media names Adheesh Jain group head media buying, PMX
Moves to PMX unit after stint at WPP, steps into wider buying remit
MUMBAI: Publicis Media has brought in Adheesh Jain as group head media buying for its PMX unit, adding a seasoned buyer with experience across some of the country’s largest digital mandates.
Jain joins the network after a brief career break, having most recently worked at WPP Media as group head media investment for L’oreal India. In that role, he handled digital buying across ott platforms, beauty marketplaces, quick commerce, payment apps and leading news and sports publishers. He also closed large-scale sponsorships across properties such as Indian Idol, Splitsvilla, 4 More Shots please season four and the Women’s Premier League.
Before that, he spent over two years at Interactive Avenues, where he led digital buying for brands including oneplus India and Amazon India. At amazon, he managed an annual media outlay of more than Rs 500 crore across verticals such as Prime, Fashion, Fresh and Prime Video, while driving savings and performance benchmarks.
Earlier in his career, Jain held media planning and buying roles at amura marketing technologies and logicserve digital, building experience across B2B, ecommerce, education, finance and consumer brands. He began his career in performance marketing and social media roles before moving into large-scale digital buying and strategic negotiations.
Announcing his move, Jain said he was excited to join Publicis Media and take on a role that brings “new challenges, bigger responsibilities, and a lot of opportunity to grow.” He added that the learnings and experiences from his previous organisations had shaped his journey so far, and he was looking forward to building impact in his new chapter.
