Ad Campaigns
KFC’s super 7 days are here!
NEW DELHI: KFC India presents The Super 7 Days – a week of jaw-dropping discounts and irresistible combos of your KFC favourites! Yes, you heard that right. With savings of up to 42%, and unmatched value and variety, these Super 7 Days are everything that a KFC-lover wished for. From August 10th to August 16th, get ready to be spoilt for choice – choose from a Bucketful of crispy Chicken, Chicken Popcorn, Rice Bowl, Zinger and more. Starting at INR 149, it doesn’t get any more super-licious than this!
Offered at all KFC restaurants across the country; you can also place an online order for your favourite during the week (or better still, pick one favourite every day!). Oh, and did we mention something ‘App-solutely’ amazing? The Super 7 Days, along with the drool-worthy discounts, are available exclusively on the KFC App and Website. So get closer to that Bucket of Chicken Popcorn or Chicken Strips – download the KFC App from the Playstore or visit online.kfc.co.in now.
Still need a reason to join The Super 7 Days? Well, it all comes backed by KFC’s 4X Safety Promise of Sanitization, Screening, Social Distancing and ContactLess. We’ve upped our existing stringent hygiene measures with intensified sanitization every 30 minutes of all surface areas like tables, counters, door handles, etc. Our delivery teams wash & sanitize their hands & bags after every order – great taste delivered safe you see. All team members, including delivery riders, get screened regularly with temperature checks; wear masks and gloves at all times. Social distancing is followed at the restaurants with floor stickers guiding customers and delivery riders maintain proper distance as they queue up for orders. We are making sure you get your KFC in a completely contactless & safe manner – through delivery, takeaway, KFC to your Car/Bike and during dine-in as well. Not just ‘Super’ but ‘Safe’ as well – could this week get any better?
KFC you soon then, at your nearest KFC restaurant or on the KFC App or Website (online.kfc.co.in).
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
