MAM
KFC introduces contactless takeaways
MUMBAI: KFC India is doubling down on its efforts to keep team members and customers safe by introducing contactless takeaway. This is an ordering experience in which the customer can place a prepaid order on the KFC App, website or mSite, and walk into the restaurant to pick up the order at the pre-decided time. The new service is aimed at providing a completely cashless and contactless experience to consumers.
KFC India CMO Moksh Chopra said, “With contactless takeaway, our aim is to offer safe and easy access to those who are already on the road for essential journeys or on their way home from difficult work shifts. It comes backed with our 4X safety promise – of sanitisation, social distancing, screening (of temperature) and contactless service. Through the use of the KFC app or website and digital payments, this service is easy, quick and completely contactless.”
To avail the service, customers need to place a takeaway order on the KFC App, website or mSite and select a preferred time to pick-up the order. Once at the restaurant, the customer can collect their order swiftly from a dedicated Takeaway counter at the restaurant, with queuing as per social distancing norms. The idea is to make the service experience quick, hassle-free, and completely contactless.
KFC has upped its existing operational protocols with its 4 X Safety promise. Intensified sanitization at the restaurant includes all surface areas including tables, counters, doors and door handles that are sanitized every 30-minutes. The delivery teams wash and sanitize their hands and bags after every order. All team members, including delivery riders, are regularly screened and undergo daily temperature checks, wear masks and gloves. With a limited menu on delivery, we are able to operate with a smaller kitchen team maintaining all norms of social distancing. Moving into a completely contactless delivery & take-away approach means no contact between the delivery executive and the customer, with online payments as a recommended practice. The food packaging is further secured with a tamper-proof seal to ensure that nobody has touched or accessed the food from the time it was packed until delivered. As quality is key at KFC, the food is prepared with utmost care and is it cooked at a high temperature of 170 degrees.
Contactless takeaway will be available across all restaurants in the country. Consumers can order their KFC favourites on online.kfc.co.in or through the KFC app.
Brands
JioStar rolls out Ek Hoke Dekh campaign for 2026 TATA IPL season
Star cricketers front film celebrating unity beyond rivalries and regions
MUMBAI: JioStar has unveiled its campaign for the TATA IPL 2026, titled Ek Hoke Dekh, bringing together some of India’s top cricketers in a bid to celebrate unity amid fierce sporting rivalries.
The campaign film features Ruturaj Gaikwad, Shreyas Iyer, Krunal Pandya, Tilak Verma and Mohammed Siraj, weaving a narrative that moves beyond geography and team loyalties to highlight how the league brings fans together.
Conceptualised by ZeroFifty and produced by Jamic Films, the film opens with a moment of everyday friction before the cricketers step in to reframe the idea of belonging through the lens of the IPL. The story builds towards a coming together of rival fans, echoing the campaign’s core message of unity.
“With 18 seasons behind us, team fandom has evolved into a social phenomenon,” said JioStar head of content, sports Siddharth Sharma. He added that the league blurs cultural lines and brings people together in a way few other events can.
For the players, the message hits close to home. “While we belong to a certain part of the country, fans in our franchise cities embrace us as their own,” said Ruturaj Gaikwad, highlighting the emotional connect that defines the tournament.
The creative team sees the campaign as both a reflection and an invitation. “The TATA IPL divides fans by franchise, but also compels them to come together and enjoy the game,” said ZeroFifty co-founder Shriram Iyer.
As the 2026 season gears up, the campaign sets the tone for what promises to be another high-energy edition of the league, featuring a mix of rising stars and seasoned heavyweights.
With Ek Hoke Dekh, JioStar is betting on a simple but powerful idea. Rivalries may fuel the game, but it is unity that keeps the spectacle alive.
