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Kaizzen bags PR mandate for Aiwa electronics
Mumbai: Independent public relations and digital agency, Kaizzen PR Services has bagged the PR mandate for Japanese consumer electronics major Aiwa Electronics.
The significant development comes at a time when the brand is charting out its return to the Indian market and is expected to roll out a number of devices across ‘personal and home audio’ and video segments over the next few months.
With the consumer electronics market seeing a steady recovery after the COVID-19 pandemic, Aiwa has already rolled out six devices in India as part of its exclusive range of personal audio devices portfolio for online sale on Amazon and across 500 Reliance Digital, Jio Stores (+ RelianceDigital.in) for offline walk-in customers.
Kaizzen’s PR mandate encompasses providing strategic communications support to Aiwa, which covers corporate reputation management, product publicity, brand visibility, and crisis management.
“We are ecstatic to be working with a company like Aiwa that has built an enviable reputation for quality and trust in the global market. We look forward to a long and mutually beneficial partnership for many years to come,” said Kaizzen founder and CEO, Vineet Handa.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
