MAM
Jim Hamilton appointed as new OmniActive CEO
MUMBAI: OmniActive Health Technologies MD Sanjaya Mariwala announced the appointment of Jim Hamilton as global CEO, as named by the board of directors. The appointment becomes effective on 1 June and Hamilton will be based in the US.
For the past 15 years, OmniActive, with its mission of improving lives through enhancing nutrition, has grown under the leadership of its founder, Sanjaya Mariwala, who becomes executive chairman.
Hamilton has spent over 35 years in the nutrition products industry, serving in a wide range of executive positions. Most recently, he served as president and CEO of Neptune Wellness Solutions (NASDAQ—TSX: NEPT), where, during his five-year tenure, he planned and delivered a significant turnaround of the business through acquisitions and timely divestitures. Prior to this, he was a member of DSM Nutritional Products Human Nutrition’s global business management team holding responsibility for its North American operations.
"I’m delighted to announce Jim’s appointment and believe that he’s the right leader for OmniActive for our next phase of growth. He has a proven track record of successfully driving businesses forward and positioning them for success," said Mariwala.
Hamilton commented, "I’m excited to join OmniActive, a company with an impressive history and an exceptionally bright future. I’ve known OmniActive for many years and have great respect for what it has accomplished, it’s fantastic products, deep relationships with its customers and its great team. It is uniquely positioned for success in an industry that provides great health and wellbeing benefits and whose role has never been more important than now."
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Brands
Sting launches ‘Sound of Six’ cricket campaign
Pepsico energy drink ties signature sonic to every boundary hit with Yuvraj Singh and Ravi Shastri.
MUMBAI: Sting just turned every six into its own personal anthem because nothing says “energy” like a boundary that hits different notes. Pepsico India’s Sting energy drink has rolled out the latest chapter of its sonic branding with “Sound of Six”, a nationwide campaign syncing the brand’s signature “Sting” sound to the varying power of cricket sixes this season. The push positions Sting as the audio heartbeat of high-octane moments on the pitch, using its sonic identity to “qualify” shots from gentle lofted clears to monster maximums.
The launch film, featuring cricket legends Yuvraj Singh and Ravi Shastri, unfolds on a sunlit ground with playful banter that builds into a sequence of escalating hits. As Singh smashes the ball, he quips that the length and force of the shot should dial up the intensity of the Sting sound. Shastri’s commentary ramps up accordingly, riffing on the brand name with escalating flair to match each strike’s energy turning a simple boundary into an audible spectacle.
Pepsico India category head for energy portfolio Diksha Bajaj said, “Cricket is a major passion point in this country. Our campaign is rooted in the insight that no two sixes are the same. We set out to use the Sting sonic identity as a qualifier that redefines every hit.”
Yuvraj Singh added, “This campaign turns the feeling of hitting a six into something fans can hear. It is bold and matches the intensity of the game.”
Ravi Shastri chimed in, “Commentating on a six is an exhilarating part of the game. This campaign adds a new dimension by introducing a distinct sonic. The idea of owning the sound of every six is relatable for fans.”
Leo Burnett South Asia chief creative officer Vikram Pandey noted that pairing Singh’s power-hitting with Shastri’s iconic voice lets the brand relive cricket’s electric moments through a fresh, auditory lens.
The campaign will air across television, digital platforms, and social media, timed to catch the fever of the ongoing cricket season. For fans who live for the roar of the crowd and the crack of the bat, Sting’s betting that the next big six won’t just be seen, it’ll be heard loud and clear.
