MAM
Indiagames to bring World Cyber Games on mobile
MUMBAI: Mobile entertainment developer and publisher Indiagames Ltd has signed an agreement with International Cyber Marketing (ICM), to host the World Cyber Games Competition for mobile phones.
According to this agreement, Indiagames Ltd can hold WCG mobile game competitions or related events using WCG title for 3 years. Also, it will engage in planning and operating mobile tournaments for and during WCG 2005 Grand Final as ICM’s mobile game partner.
Indiagames will be actively working with game publishers to select a list of official mobile game titles and launch gaming championships across all key territories in 2005 after the consultation with ICM. ICM has been deliberating mobile games to be included as WCG official games in the future. This agreement was signed in Singapore during the WCG 2005 SP (Strategic Partners) Conference where 38 of WCG strategic partners had gathered in Singapore, informs an official release.
Indiagames CEO Vishal Gondal says “With the advent of 3G and multiplayer gaming and the popularity of gaming competitions, it was important to bring to the mobile games industry a very respectable and truly global game competition. World Cyber Games is a global youth phenomenon which has brought together over one million players across the world for computer and video games. Looking at the size and the temperament of the mobile audience we hope to attract millions of participants and form the largest community of gamers across the world.”
Says ICM CEO Hank Jeong, “Based on the success in India, we’ll continue to develop new business opportunities using WCG brand with companies all over the world.” He added, “We’ll foster WCG brand to be equivalent to ‘Worldcup’ or ‘Olympics’ in the end by promoting brand value through constant investment and business development.”
ICM is the global organizer of WCG, which represents the world’s largest computer & video game festival including game competition, conference and exhibition. First held in Korea in 2000, WCG has been constantly striving for globalization all the way up to WCG 2004 in San Francisco last year, which marks the first-held event outside of Korea.
ICM will maintain the ‘host city’ concept which has first been introduced for the game competitions and WCG Grand Finals are expected to be held in foreign cities in the future. This year’s event, WCG 2005, will be held in Singapore in mid-November.
MAM
HUL appoints Pavan Bedi as CMO for Foods business
Veteran marketer with 22-plus years at Unilever takes charge of foods portfolio in Mumbai.
MUMBAI: HUL’s foods division just got a seasoned flavour boost because when it comes to seasoning success, Pavan Bedi knows exactly how to stir the pot. Hindustan Unilever (HUL) has elevated long-time leader Pavan Bedi to chief marketing officer for its Foods business, the company confirmed on 23 February 2026. Bedi, who has spent over 22 years with the FMCG giant, shared the news himself on LinkedIn, writing: “I’m delighted to share that I will be stepping into a new role as CMO Foods, HUL”.
Before this Mumbai-based appointment, Bedi served as global brand vice president for more than four years. His career is dotted with high-impact global roles: he was global brand director for Pond’s (based in Singapore), driving innovation across South Asia, Africa, and the Middle East, led the high-profile rebranding of Fair & Lovely to Glow & Lovely as global brand director; and spent six years shaping Lifebuoy’s “Purpose agenda” and “Social Mission”, forging public-private partnerships with the United Nations and other platforms.
Now overseeing HUL’s sprawling foods lineup from staples to snacks and everything in between Bedi steps into one of the company’s most dynamic verticals at a time when consumer tastes are evolving fast. His track record blending global scale, brand transformation, and purpose-led marketing makes him a natural fit for steering strategic growth and creative campaigns in the category.
In his LinkedIn post, Bedi underscored his enduring commitment to Unilever’s vision, framing the move as another chapter in a career built on long-term impact rather than quick wins.
For an organisation that thrives on trusted, household names, Bedi’s elevation is less a surprise and more a reminder, the best recipes for growth often come from ingredients that have been simmering for over two decades. Whether it’s rebranding icons or building purpose at scale, he’s now tasked with making sure HUL’s foods business stays as appetising tomorrow as it is today.
