MAM
Hungama Digital Services appoints Mohit Hira as CEO
MUMBAI: JWT south Asia has announced the appointment of Mohit Hira as the CEO of Hungama Digital Services (HDS).
Mohit, who joined JWT in November 2012, has been overseeing JWT Group’s digital initiatives over the past eight months; in addition to his role as the business lead on Airtel. Given JWT’s increased focus on digital, he will now assume leadership of digital. As part of this, Mohit will be overseeing the entire operations of HDS and JWT Digital, thereby ensuring seamless integration of the two to offer truly integrated digital solutions to all HDS and JWT clients.
“Mohit is well poised to take on this role, given his proficiency in creative, content and strategic planning along with his experience as a brand custodian. With his strong creative and digital capabilities Mohit will be leading one of India’s highly awarded digital agencies that will continue to live up to being a ‘single source’ partner for our clients across all their digital platforms,” said JWT south Asia CEO Colvyn Harris.
Mohit is an advertising creative director turned netvangelist, with a career spanning over two decades with rich and diverse experience across advertising, marketing, journalism and digital media. He was recently nominated to the Impact India Digital Power 100 List and has also been on the IBM-Paul Writer list of Top 50 CMOs earlier.
On his new role, Mohit said, “I have been working closely with the team at Hungama Digital in the past few months and the opportunity of leading an extremely talented and committed team there was irresistible. Neeraj set up India’s leading digital agency ahead of its time and it has grown into a strong, respected company of creative technologists. I’m looking forward to partnering Neeraj and JWT in the mission to make HDS one of the most sought-after digital agencies in the region.”
JWT acquired a majority stake in HDS in May 2012 to offer to its clients a full services digital agency specialising in digital marketing and social media solutions. As part of the acquisition, Hungama’s activations arm, Hungama Promo Marketing also merged with HDS to provide an engagement platform linked to online and offline deliveries.
MAM
HUL appoints Pavan Bedi as CMO for Foods business
Veteran marketer with 22-plus years at Unilever takes charge of foods portfolio in Mumbai.
MUMBAI: HUL’s foods division just got a seasoned flavour boost because when it comes to seasoning success, Pavan Bedi knows exactly how to stir the pot. Hindustan Unilever (HUL) has elevated long-time leader Pavan Bedi to chief marketing officer for its Foods business, the company confirmed on 23 February 2026. Bedi, who has spent over 22 years with the FMCG giant, shared the news himself on LinkedIn, writing: “I’m delighted to share that I will be stepping into a new role as CMO Foods, HUL”.
Before this Mumbai-based appointment, Bedi served as global brand vice president for more than four years. His career is dotted with high-impact global roles: he was global brand director for Pond’s (based in Singapore), driving innovation across South Asia, Africa, and the Middle East, led the high-profile rebranding of Fair & Lovely to Glow & Lovely as global brand director; and spent six years shaping Lifebuoy’s “Purpose agenda” and “Social Mission”, forging public-private partnerships with the United Nations and other platforms.
Now overseeing HUL’s sprawling foods lineup from staples to snacks and everything in between Bedi steps into one of the company’s most dynamic verticals at a time when consumer tastes are evolving fast. His track record blending global scale, brand transformation, and purpose-led marketing makes him a natural fit for steering strategic growth and creative campaigns in the category.
In his LinkedIn post, Bedi underscored his enduring commitment to Unilever’s vision, framing the move as another chapter in a career built on long-term impact rather than quick wins.
For an organisation that thrives on trusted, household names, Bedi’s elevation is less a surprise and more a reminder, the best recipes for growth often come from ingredients that have been simmering for over two decades. Whether it’s rebranding icons or building purpose at scale, he’s now tasked with making sure HUL’s foods business stays as appetising tomorrow as it is today.
