MAM
Hungama Digital Services appoints Mohit Hira as CEO
MUMBAI: JWT south Asia has announced the appointment of Mohit Hira as the CEO of Hungama Digital Services (HDS).
Mohit, who joined JWT in November 2012, has been overseeing JWT Group’s digital initiatives over the past eight months; in addition to his role as the business lead on Airtel. Given JWT’s increased focus on digital, he will now assume leadership of digital. As part of this, Mohit will be overseeing the entire operations of HDS and JWT Digital, thereby ensuring seamless integration of the two to offer truly integrated digital solutions to all HDS and JWT clients.
“Mohit is well poised to take on this role, given his proficiency in creative, content and strategic planning along with his experience as a brand custodian. With his strong creative and digital capabilities Mohit will be leading one of India’s highly awarded digital agencies that will continue to live up to being a ‘single source’ partner for our clients across all their digital platforms,” said JWT south Asia CEO Colvyn Harris.
Mohit is an advertising creative director turned netvangelist, with a career spanning over two decades with rich and diverse experience across advertising, marketing, journalism and digital media. He was recently nominated to the Impact India Digital Power 100 List and has also been on the IBM-Paul Writer list of Top 50 CMOs earlier.
On his new role, Mohit said, “I have been working closely with the team at Hungama Digital in the past few months and the opportunity of leading an extremely talented and committed team there was irresistible. Neeraj set up India’s leading digital agency ahead of its time and it has grown into a strong, respected company of creative technologists. I’m looking forward to partnering Neeraj and JWT in the mission to make HDS one of the most sought-after digital agencies in the region.”
JWT acquired a majority stake in HDS in May 2012 to offer to its clients a full services digital agency specialising in digital marketing and social media solutions. As part of the acquisition, Hungama’s activations arm, Hungama Promo Marketing also merged with HDS to provide an engagement platform linked to online and offline deliveries.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
