MAM
Hindi GEC: Colors back to No. 2
MUMBAI: Like often in the past, Zee TV has been unable to retain its lead over Colors for a second straight week. After one week of spike, the Hindi general entertainment channel is back to No. 3.
The leader of the pack, Star Plus, continues to maintain its position amid a drop in overall ratings. The channel shed 17 GRPs (gross rating points) to close the week ended 5 March with 280 GRPs (from 297 GRPs in the previous week).
Colors added six GRPs to its tally and ended the week with 231 GRPs (last week 225 GRPs), displacing Zee TV. According to Tam data for the week ended 5 March (HSM, 4+, C&S households), Zee TV lost 16 GRPs to end with 217 GRPs (from 233 GRPs).
Meanwhile, Sab stayed ahead of sibling channel Sony Entertainment Television (Set). Sab collected 143 GRPs for the week, 10 short of its previous week‘s tally of 153, while Set added 4 GRPs to end with 140 GRPs.
Imagine TV was at sixth place with 71 GRPs (from 75 GRPs), followed by Star One (35 GRPs) and Sahara One (30 GRPs).
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
