MAM
‘Hello Kitty’ apparel plans brand strategy for India
BANGALORE: Sanrio Co. Ltd, the creators of the ‘Hello Kitty’ brand, have announced in Bangalore the launch of the Hello Kitty apparel collection in India through Twenty One Fashion Studio, its sole licensee and distributor in India.
TOFS is the holder of Hello Kitty license for apparels, accessories, toys and games, footwear, watches, health and beauty, bed and bath, food and beverages, and furniture for the territory of India.
The brand is planning its strategy for India. “Hello Kitty is a brand for females across all age groups. We have to be very careful about our communications so as not to isolate anybody. In other geographies, word of mouth is one of the best ways for brand communication, but we are very careful about the communications by us and our franchisees,” reiterated Sanrio Global Consumer Products President Roberto Lanzi while speaking with www.indiantelevision.com.
“We will be using online also for mass media communications, and will have an India specific Hello Kitty page on facebook. Our US facebook page has over 8 millionlikes, while the Hong Kong page has around 3 million of them,” added Lanzi.
Lanzi furter added, “We have hatcheries supplying eggs in Dubai with the Hello Kitty brand. We also have Hello Kitty bars in other countries where the cream on the cappuccino is Hello Kitty. We will study India before we decide on the strategy for India.”
The character Natasha played by Sumona Chakravarti in the Balaji tele-serial on Sony ‘Bade Achhe Lagte Hain’ sported ‘Hello Kitty’ apparel in number of episodes, as did the character Dimple Chaddha played by Parineeti Chopra in some of the scenes in the 2011 Bollywood movie ‘Ladies v/s Rick Bahl’. This was done voluntarily by the females actors who were aware about the brand, revealed TOFS CEO Muthukumar.
Hello Kitty, created in 1974, is a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers. Her motto says: ‘You can never have too many friends’.
Hello Kitty products range from mass market items to high-end consumer products and rare collectibles.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
